Managing Green Business Model Transformations (Sustainable Production, Life Cycle Engineering and Management) (by Axel Sommer)


Author(s): Axel Sommer

Publisher: Springer
Publish date: 2012-05-19
ISBN-10: 3642288472
ISBN-13: 9783642288470
Language: English
Description:
Environmental sustainability creates both tremendous business
opportunities and formidable threats to established companies
across virtually all industry sectors. Yet many companies tackle
the issue in a superficial or passive way, rather than
considering fundamental changes to their existing business
models. By ignoring the opportunities of Green Business Model
Transformations, companies exclude themselves from a large
variety of potential means to create economic value. In addition
to ordinary product and process innovations, they can change “the
rules of the game” within an industry towards environmental… more…

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