MicroFranchising: Creating Wealth at the Bottom of the Pyramid (by Jason S. Fairbourne, Stephen W. Gibson, W. Gibb, Jr. Dyer)


Author(s): Jason S. Fairbourne, Stephen W. Gibson, W. Gibb, Jr. Dyer

Publisher: Edward Elgar Pub
Publish date: 2007-07-30
ISBN-10: 1847201083
ISBN-13: 9781847201089
Language: English
Description: Poverty remains one of the most intractable problems in the
developing world. Microfranchising offers great promise in
alleviating poverty by aiding in the foundation of locally owned
businesses. Microfranchising is defined as small businesses whose
start-up costs are minimal and whose concepts and operations are
easily replicated. It involves the systematizing of
microenterprises to create and replicate turnkey businesses for the
poor. With the awarding of the 2006 Nobel Prize in Economics,
attention has increased on this remarkable concept. This unique
book provides an overview of the need to alleviate poverty and what
methods have been used in… more…

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