Innovation Management by Promoting the Informal: Artistic, Experience-based, Playful (by Markus Bürgermeister, Fritz Böhle, Stephanie Porschen)


Author(s): Markus Bürgermeister, Fritz Böhle, Stephanie Porschen

Publisher: Springer
Publish date: 2012-06-05
ISBN-10: 3642280145
ISBN-13: 9783642280146
Language: English
Description:
This book explores new approaches to successful innovation – with
all uncertainty. Its focal points are management of the informal
and a new perspective of human work: innovation work is based on
artistic, experience-based and playful action.
The book helps recognize and utilize new success potentials for
innovation in enterprises. It addresses managers and experts who
are interested in promoting innovation in practice. Moreover,
scientists will gather new interdisciplinary insights into
innovation management and work organization from this book.

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