Marketing to the Social Web: How Digital Customer Communities Build Your Business (by Larry Weber)


Author(s): Larry Weber

Publisher: Wiley
Publish date: 2009-03-03
ISBN-10: 0470410973
ISBN-13: 9780470410974
Language: English
Description: An updated and expanded Second Edition of the popular guide to
social media for the business community Marketers must look to the
Web for new ways of finding customers and communicating with them,
rather than at them. From Facebook and YouTube to blogs and
Twitter-ing , social media on the Internet is the most promising
new way to reach customers. Marketing to the Social Web, Second
Edition helps marketers and their companies understand how to
engage customers, build customer communities, and maximize profits
in a time of marketing confusion. Author and social media guru
Larry Weber describes newly available tools and platforms, and
shows you how… more…

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