Innovation Design: Creating Value for People, Organizations and Society (by Elke den Ouden)


Author(s): Elke den Ouden

Publisher: Springer
Publish date: 2011-10-02
ISBN-10: 1447122674
ISBN-13: 9781447122678
Language: English
Description:
Innovation Design presents an approach to designing shared
value for businesses, non-profit organizations, end-users and
society. The societal and economic challenges we are currently
facing – such as the aging population, energy scarcity and
environmental issues – are not just threats but are also great
opportunities for organizations. Innovation Design shows
how organizations can contribute to the process of generating
value for society by finding true solutions to these challenges.
And at the same time it describes how they can capture value for
themselves in business ecosystems that care for both people and
planet…. more…

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