E-Marketing: Marketing 04.03 (Express Exec) (by Steve Shipside)

Author(s): Steve Shipside

Publisher: Capstone
Publish date: 2002-04-03
ISBN-10: 1841121991
ISBN-13: 9781841121994
Language: English
Description: Fast track route to mastering all aspects of e-marketing Covers all
the key techniques for successful e-marketing, from affiliation
marketing to e-mail alerts, and from viral marketing to banner ads
Examples and lessons from some of the world's most successful
businesses, including Hotmail, Pepsi and Honda, and ideas from the
smartest thinkers, including Christopher Locke and Seth Godin
Includes a glossary of key concepts and a comprehensive resources
guide ExpressExec is a unique business resource of one hundred
books. These books present the best current thinking and span the
entire range of contemporary business practice. Each book gives you
the… more…

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