Understanding Social Media: How to Create a Plan for Your Business that Works (by Damian Ryan)


Author(s): Damian Ryan

Publisher: Kogan Page
Publish date: 2015-04-28
ISBN-10: 0749473568
ISBN-13: 9780749473563
Language: English
Description:
Understanding Social Media is a companion title to the
highly successful Understanding Digital Marketing.
Accessible and practical, this book draws on experience, advice
and tips from dozens of digital marketers and social media
experts to create a comprehensive guide to current practice
including:
– Creating a social media program
– Understanding stakeholders such as blogs, networks and Web
2.0
– Rules governing the relationship between search and
social
– Case studies from successful and failed campaigns
– Budgeting for social media activities
– How to set key performance… more…

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