The Fight for Ethical Fashion: The Origins and Interactions of the Clean Clothes Campaign (The Mobilization Series on Social Movements, Protest, and Culture) (by Philip Balsiger)


Author(s): Philip Balsiger

Publisher: Ashgate Pub Co
Publish date: 2014-09-28
ISBN-10: 1409458059
ISBN-13: 9781409458050
Language: English
Description: From consumer boycotts and buycotts to social movement campaigns,
examples of individual and collective actors forging political
struggles on markets are manifold. The clothing market has been a
privileged site for such contention, with global clothing brands
and retailers being targets of consumer mobilization for the past
20 years. Labels and product lines now attest for the ethical
quality of clothes, which has, in turn, given rise to ethical
fashion.The Fight for Ethical Fashion unveils the actors and
processes that have driven this market transformation through a
detailed study of the Europe-wide coordinated campaign on workers'
rights in the… more…

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