Selling the Sea: An Inside Look at the Cruise Industry (by Bob Dickinson, Andy Vladimir)


Author(s): Bob Dickinson, Andy Vladimir

Publisher: Wiley
Publish date: 2007-04-27
ISBN-10: 0471749184
ISBN-13: 9780471749189
Language: English
Description: An insider's view of how the cruising business operates Selling the
Sea offers a complete picture of the cruise line industry along
with step-by-step coverage of how to effectively market the
cruising experience. This updated Second Edition features new
coverage of how technology has impacted the industry, new niche
markets in cruising, and expanded material on shipbuilding and
design. It also includes insightful interviews with today's
captains, social directors, food and beverage managers, and cruise
line executives who have hands-on experience at the day-to-day
workings of a cruise ship.

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