Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line (by Mike Fritz, Paul D. Berger)


Author(s): Mike Fritz, Paul D. Berger

Publisher: Morgan Kaufmann
Publish date: 2015-03-17
ISBN-10: 0128006358
ISBN-13: 9780128006351
Language: English
Description:
Improving the User Experience through Practical Data
Analytics shows you how to make UX design decisions based on
data-not hunches. Authors Fritz and Berger help the UX
professional recognize the enormous potential of user data that
is collected as a natural by-product of routine UX research
methods, including moderated usability tests, unmoderated
usability tests, surveys, and contextual inquiries. Then,
step-by-step, they explain how to utilize both descriptive and
predictive statistical techniques to gain meaningful insight with
that data. By mastering the use of these techniques, you'll
delight your users, increase your… more…

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