Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) (by Josh Weltman)


Author(s): Josh Weltman

Publisher: Workman Publishing Company
Publish date: 2015-04-07
ISBN-10: 0761184953
ISBN-13: 9780761184959
Language: English
Description:
The author says it best: “This book is for people like you and
me. People who go to work and—using words, pictures, music, and
stories—are expected to make s**t happen . . . to make the phone
lines light up and the in-box fill up. Attract fans, friends, and
followers. Make the cash register ring. Win the business. Close
the deal. Sell something.” Joshua Weltman knows just how to do
that, and teach others how to do it, too. An advertising creative
director for more than 25 years and the Mad Men
co-producer responsible for Don Draper’s credibility as an
advertising genius, Weltman distills everything he knows about… more…

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