Got Your Attention?: How to Create Intrigue and Connect with Anyone (by Sam Horn)


Author(s): Sam Horn

Publisher: Berrett-Koehler Publishers
Publish date: 2015-04-06
ISBN-10: 1626562504
ISBN-13: 9781626562509
Language: English
Description: In an impatient world of infobesity, people don't
want more information—they want to be intrigued and they want to be
intrigued fast. After all,
goldfish have longer attention spans than humans—nine seconds to
our eight. So, right now, people want to know, “How is this
relevant and useful to me? Why are you worth my valuable time,
mind, and dime?”
Bestselling author and ace communication strategist Sam Horn
reveals her “secret sauce” for truly connecting with people—whether
it's one or one million. Her disruptive eight-stage INTRIGUE
process teaches readers how to replace boring, overlong, one-way
communications with concise,… more…

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