Employer Brand Management: Practical Lessons from the World's Leading Employers (by Richard Mosley)


Author(s): Richard Mosley

Publisher: Wiley
Publish date: 2014-10-20
ISBN-10: 1118898524
ISBN-13: 9781118898529
Language: English
Description: Attract, recruit, and retain the very best with a strategic
employer brand
From one of the world's leading pioneers in the employer brand
discipline and author of the first book on the subject The
Employer Brand, comes the long-awaited practical follow-up
Employer Brand Management. Talented, motivated employees are a
company's best assets, and the techniques in this book help
attract, recruit, and retain the very best. A successful employer
brand reaches beyond the boardroom to establish confidence,
loyalty, and enthusiasm all the way down the ladder. Employer
Brand Management gives readers a personal grasp of a new approach
to… more…

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