Intellectual Property Rights Management: Rookies, Dealers and Strategists (by Toke Reichstein, Karin Beukel, Lars Alkaersig)


Author(s): Toke Reichstein, Karin Beukel, Lars Alkaersig

Publisher: Palgrave Macmillan
Publish date: 2015-02-27
ISBN-10: 1137469528
ISBN-13: 9781137469526
Language: English
Description:
Intellectual Property Rights Management explores how the entire
toolbox of intellectual property (IP) protection and management
are successfully combined and how firms generate value from IP.
In particular, this book provides a framework of archetypes which
firms will be able to self-identify with and which will allow
companies to focus on the IP and IP Management issues most
relevant to them. By doing so, the authors offer further insights
as to the use of IP and IP management practices across firms. By
looking at empirical data covering the population of firms, the
findings not only pertain to large organization but also… more…

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