The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America (by Richard K. Popp)


Author(s): Richard K. Popp

Publisher: Louisiana State University Press
Publish date: 2012-05-16
ISBN-10: 0807142840
ISBN-13: 9780807142844
Language: English
Description: Between the 1930s and 1960s, the spread of new transportation
networks and the democratization of paid vacations struck many
observers as a sign that tourism was growing into a folkway of
modern American life. Easy mobility and free time lay at the heart
of this idealized vision, and vacations were seen as a ritualized
expression of the movement and egalitarianism that characterized
midcentury modernity. The Holiday Makers tells the story of how
advertisers sold tourist travel in popular magazines during this
era, transforming consumer culture in the process.
Using the production of travel articles and advertisements in
Curtis Publishing's Holiday… more…

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