Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (European Advertising Academy) (by Shintaro Okazaki, Patrick De Pelsmacker, Ivana Busljeta Banks)


Author(s): Shintaro Okazaki, Patrick De Pelsmacker, Ivana Busljeta Banks

Publisher: Springer Gabler
Publish date: 2014-11-26
ISBN-10: 3658081317
ISBN-13: 9783658081317
Language: English
Description: Advances in Advertising Research are published by the European
Advertising Academy (EAA). This volume is a compilation of research
presented at the 12th International Conference in Advertising
(ICORIA) which was held in Zagreb (Croatia) in June 2013. The
conference gathered 105 leading researchers from 23 countries under
the conference theme “To Boldly Go… Extending the Boundaries of
Advertising”. The book provides international state-of-the-art
research with 23 articles by renowned scholars from the worldwide
ICORIA network.

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