This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Table of Contents
Chapter 1 The Initiation Into The Wine Kingdom
Chapter 2 The World History Of Wine Queens
Chapter 3 The Lessons From The Slovene Case
Chapter 4 The Material Inventory Of Wine Queens
Chapter 5 The Marketing Approach In Wine Kingdom
Chapter 6 The Wine Queen And The Beauty Queen
Chapter 7 The Objectification Makes The Profit
Chapter 8 Concluding Thoughts
- Author: Mojca Ramsak
- Pages: 49 pages
- Edition: 2015
- Publication Date: 2015-03-21
- Publisher: Springer
- Language: English
- ISBN-10: 3319166603
- ISBN-13: 9783319166605
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