R for Marketing Research and Analytics (Use R!) (by Christopher N. Chapman, Elea McDonnell Feit)


Author(s): Christopher N. Chapman, Elea McDonnell Feit

Publisher: Springer
Publish date: 2015-03-10
ISBN-10: 3319144359
ISBN-13: 9783319144351
Language: English
Description:
This book is a complete introduction to the power of R for
marketing research practitioners. The text describes statistical
models from a conceptual point of view with a minimal amount of
mathematics, presuming only an introductory knowledge of
statistics. Hands-on chapters accelerate the learning curve by
asking readers to interact with R from the beginning. Core topics
include the R language, basic statistics, linear modeling, and
data visualization, which is presented throughout as an integral
part of analysis.
Later chapters cover more advanced topics yet are intended to be
approachable for all analysts. These sections… more…

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