Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools (by Susan Rice Lincoln)


Author(s): Susan Rice Lincoln

Publisher: Kogan Page
Publish date: 2009-07-01
ISBN-10: 0749454660
ISBN-13: 9780749454661
Language: English
Description:
Mastering Web 2.0 helps make sense of the confusing
array of marketing options the internet offers.  Susan
Rice Lincoln, an online branding and communications expert,
gives a complete and realistic picture of Web 2.0 without
being overly technical.  Speaking to a busy business
audience, Lincoln helps executives choose which social media
tools are appropriate for their companies or brands. 
She explains the potential of blogging, video casting,
article and e-mail marketing, social media, search engine
optimization, viral marketing and podcasts.

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