Author(s): Susan Rice Lincoln
Categories: Business & Economics > Industries, Business & Economics > Marketing, Business & Economics > E-Commerce, Computers > Web Development
Publisher: Kogan Page
Publish date: 2009-07-01
ISBN-10: 0749454660
ISBN-13: 9780749454661
Language: English
Description:
Mastering Web 2.0 helps make sense of the confusing
array of marketing options the internet offers. Susan
Rice Lincoln, an online branding and communications expert,
gives a complete and realistic picture of Web 2.0 without
being overly technical. Speaking to a busy business
audience, Lincoln helps executives choose which social media
tools are appropriate for their companies or brands.
She explains the potential of blogging, video casting,
article and e-mail marketing, social media, search engine
optimization, viral marketing and podcasts.
Mastering Web 2.0 helps make sense of the confusing
array of marketing options the internet offers. Susan
Rice Lincoln, an online branding and communications expert,
gives a complete and realistic picture of Web 2.0 without
being overly technical. Speaking to a busy business
audience, Lincoln helps executives choose which social media
tools are appropriate for their companies or brands.
She explains the potential of blogging, video casting,
article and e-mail marketing, social media, search engine
optimization, viral marketing and podcasts.
Read Source: Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools (by Susan Rice Lincoln)»