Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services) (by Vimi Jham)


Author(s): Vimi Jham

Publisher: IGI Global
Publish date: 2013-07-31
ISBN-10: 1466643579
ISBN-13: 9781466643574
Language: English
Description:
As marketing strategies remain an essential tool in the success
of an organization or business, the study of consumer-centered
behavior is valuable in the improvement of these strategies.
Cases on Consumer-Centric Marketing Management presents a
collection of case studies highlighting the importance of
customer loyalty, customer satisfaction, and consumer behavior
for marketing strategies. This comprehensive collection provides
fundamental research for professionals and researchers in the
fields of customer relations, marketing communication, consumer
research, and marketing analytics for insights into practical
aspects of… more…

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