The Color Revolution (Lemelson Center Studies in Invention and Innovation series) (by Regina Lee Blaszczyk)


Author(s): Regina Lee Blaszczyk

Publisher: The MIT Press
Publish date: 2012-08-31
ISBN-10: 0262017776
ISBN-13: 9780262017770
Language: English
Description:
When the fashion industry declares that lime green is the new
black, or instructs us to "think pink!," it is not the result of
a backroom deal forged by a secretive cabal of fashion
journalists, designers, manufacturers, and the editor of
Vogue. It is the latest development of a color revolution
that has been unfolding for more than a century. In this book,
the award-winning historian Regina Lee Blaszczyk traces the
relationship of color and commerce, from haute couture to
automobile showrooms to interior design, describing the often
unrecognized role of the color profession in consumer culture.
Blaszczyk examines the… more…

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