Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (by Linda J Popky)


Author(s): Linda J Popky

Publisher: Bibliomotion
Publish date: 2015-03-24
ISBN-10: 1629560375
ISBN-13: 9781629560373
Language: English
Description:
Marketing today is out of control. With all the new marketing
techniques accessible to the masses, it’s becoming harder and
harder to stand out from the crowd. The result is more and more
messages, hitting us more often in new and more intrusive ways.
For customers, it’s a lot of noise.
Through her work with a wide range of organizations from small
companies to professional service providers to Fortune 500
companies, Linda Popky has developed Dynamic Market Leverage™, an
approach to help cut through the clutter, stand out, and
effectively build business.
Marketing Above the Noise takes a contrarian approach by… more…

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