Enterprise Gamification: Engaging people by letting them have fun (Volume 1) (by Mario Herger)


Author(s): Mario Herger

Publisher: CreateSpace Independent Publishing Platform
Publish date: 2014-07-01
ISBN-10: 1470000644
ISBN-13: 9781470000646
Language: English
Description: Research shows when people are engaged they are more productive.
That’s why gamification has caught on in the corporate world. The
clever combination of fields such as game design, psychology,
motivation theory, neurophysiology, and behaviorism has been shown
to benefit stakeholders in surprisingly effective ways. This
landmark book examines the prevailing notion that simple rewards
and competition are effective means for engaging people, and shows
how gamification designs can be applied to support long-term
collaboration, creativity, productivity, loyalty, and learning.
Based on evidence from many research papers, use cases, and
practical… more…

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