Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation (Advanced Topics in Global Information Management) (by Stephen Burgess)


Author(s): Stephen Burgess

Publisher: IGI Global
Publish date: 2009-02-28
ISBN-10: 1605662240
ISBN-13: 9781605662244
Language: English
Description:
Over the past several years, a great deal of research has been
devoted to the use of information technology by small businesses.
One technological tool now used to boost company success is Web
presence enhancement in alignment with business strategy.
Effective Web Presence Solutions for Small Businesses: Strategies
for Successful Implementation is the first book to provide small
businesses with a holistic approach to implementing their Web
presence through identification of Web site content that matches
their business strategy. A valuable read for small business
owners as well as academicians and researchers, this book… more…

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