Conjoint Measurement: Methods and Applications (by Anders Gustafsson, Andreas Herrmann, Frank Huber)


Author(s): Anders Gustafsson, Andreas Herrmann, Frank Huber

Publisher: Springer
Publish date: 2007-11-28
ISBN-10: 3540714030
ISBN-13: 9783540714033
Language: English
Description:
This fascinating book covers all the recent developments in
conjoint analysis. Leading scientists present different aspects
of the theory and applications of this technique. A wide variety
of models, techniques, and applications are discussed, including
normative models that maximize return, extension of choice-based
conjoint simulations, latent class, hierarchical Bayes modeling,
new choice simulators, and normative models for representing
competitive actions and reactions (based on game theory).

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