Author(s): Anders Gustafsson, Andreas Herrmann, Frank Huber
Publisher: Springer
Publish date: 2007-11-28
ISBN-10: 3540714030
ISBN-13: 9783540714033
Language: English
Description:
This fascinating book covers all the recent developments in
conjoint analysis. Leading scientists present different aspects
of the theory and applications of this technique. A wide variety
of models, techniques, and applications are discussed, including
normative models that maximize return, extension of choice-based
conjoint simulations, latent class, hierarchical Bayes modeling,
new choice simulators, and normative models for representing
competitive actions and reactions (based on game theory).
This fascinating book covers all the recent developments in
conjoint analysis. Leading scientists present different aspects
of the theory and applications of this technique. A wide variety
of models, techniques, and applications are discussed, including
normative models that maximize return, extension of choice-based
conjoint simulations, latent class, hierarchical Bayes modeling,
new choice simulators, and normative models for representing
competitive actions and reactions (based on game theory).
Read Source: Conjoint Measurement: Methods and Applications (by Anders Gustafsson, Andreas Herrmann, Frank Huber)»