Feminine Capital: Unlocking the Power of Women Entrepreneurs (by Barbara Orser, Catherine Elliott)


Author(s): Barbara Orser, Catherine Elliott

Publisher: Stanford Business Books
Publish date: 2015-03-25
ISBN-10: 0804783799
ISBN-13: 9780804783798
Language: English
Description:
Today, there are over 200,000,000 women business owners around
the world. Many of these entrepreneurs are not doing business as
usual, nor are they simply leaning in. Rather, they are tapping
into feminine capital—the unique skills and sensibilities that
they have cultivated as women—to create enviable successes.
Drawing on four decades of award-winning research, Feminine
Capital reveals how women are harnessing different approaches
to doing business. Barbara Orser and Catherine Elliott detail the
pillars of feminine capital and offer new insight into the ways
that gender can influence entrepreneurial decision-making…. more…

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