Cultural DNA: The Psychology of Globalization (by Gurnek Bains)

Author(s): Gurnek Bains

Publisher: Wiley
Publish date: 2015-03-16
ISBN-10: 1118928911
ISBN-13: 9781118928912
Language: English
Develop deeper cultural intelligence to thrive in a globalized
Cultural DNA is a thought provoking book for successful
engagement with cultures around the world. Written by Gurnek
Bains, founder and chairman of a global business psychology
consultancy, this book guides leaders through the essential soft
skills required to get under the skin and engage an increasingly
connected world.
Presenting ground breaking original research and the latest
evidence from neuroscience, behavioral genetics, and psychology,
the deepest instincts of eight key global cultures are dissected.
Readers will understand the psychological… more…

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