Communicate to Influence: How to Inspire Your Audience to Action (by Ben Decker, Kelly Decker)


Author(s): Ben Decker, Kelly Decker

Publisher: McGraw-Hill
Publish date: 2015-04-17
ISBN-10: 0071839836
ISBN-13: 9780071839839
Language: English
Description:
"The gold standard for communication training programs."
–USA Today
Business communication sucks. At each meeting and presentation,
we are inundated with information, leaving us thirsting for
inspiration. Sure, we will check off an action item because we
have to . . . but what if we were actually inspired to do
something? What if we were so moved that we wanted to do it?
Leaders must earn the license to lead. Not by expertise,
authority, or title alone, but by influence. In
Communicate to Influence, you will learn the secrets of
the Decker Method — a framework that has been perfected over the
past 36 years. Ben and… more…

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