Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success (by Christophe Morin)


Author(s): Christophe Morin

Publisher: SalesBrain Publishing
Publish date: 2005-09-15
ISBN-10: 0974348228
ISBN-13: 9780974348223
Language: English
Description: Unveiling a remarkable combination of the latest brain research and
revolutionary marketing practices, authors Patrick Renvoise and
Christophe Morin present highly effective techniques to build and
deliver powerful, unique, and memorable messages that will have
major, lasting impact on any audience. The book covers:
• What the latest brain research says about the true ‘decision
center’
• How to craft your message to appeal to the part of the brain
that decides: the Old Brain
• The 6 stimuli that always trigger a response from the Old
Brain
• The 6 message building blocks of an effective message
• The 7 impact boosters… more…

Read Source: Neuromarketing: Is There a ‘Buy Button’ in the Brain? Selling to the Old Brain for Instant Success (by Christophe Morin)»

Leave a Reply

Your email address will not be published.