Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) (by David Butler, Linda Tischler)


Author(s): David Butler, Linda Tischler

Publisher: Simon & Schuster
Publish date: 2015-02-10
ISBN-10: 1451671822
ISBN-13: 9781451671827
Language: English
Description: Expert advice from Coca-Cola’s vice president of Innovation and
Entrepreneurship: Learn how Coca-Cola uses design to grow its
business by combining the advantages of scale with the agility to
respond to fast-changing market conditions.
In today’s world, every company is at risk of having a “Kodak
Moment”—watching its industry and the competitive advantages it has
developed over years, even decades, vanish overnight. The reason?
An inability to adapt quickly to new business realities.
Established companies are at risk, but it’s no easier being an
agile startup, because most of those fail due to their inability to
scale. Tomorrow’s… more…

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