The Four Lenses of Innovation: A Power Tool for Creative Thinking (by Rowan Gibson)


Author(s): Rowan Gibson

Publisher: Wiley
Publish date: 2015-03-02
ISBN-10: 1118740246
ISBN-13: 9781118740248
Language: English
Description:
Ever wonder where big, breakthrough ideas come from? How do
innovators manage to spot the opportunities for industry
revolution that everyone else seems to miss?
Contrary to popular belief, innovation is not some mystical art
that s forbidden to mere mortals. The Four Lenses of Innovation
thoroughly debunks this pervasive myth by delivering what we ve
long been hoping for: the news that innovation is systematic, it
s methodical, and we can all achieve it.
By asking how the world s top innovators Steve Jobs, Richard
Branson, Jeff Bezos, and many others came up with their
game-changing ideas, bestselling author Rowan Gibson… more…

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