Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business

Editorial Reviews

The real story of what it takes to risk it all and go for broke.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.

Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk’s IPO and (still growing) success.

Much like Zendesk’s mission itself-to remove friction, barriers, and mystery in order to make customer service easier and more approachable-Startupland removes some of the myths about startups and startup founders. Mikkel’s advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.

While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.

Table of Contents

Chapter 1: The Honeymoon: Believing that what you’re doing is great and knowing nothing of what’s to come
Chapter 10: Going to the Show: Becoming a public company and remembering where we came from
Chapter 2: The Salad Days: Keeping it together when things should be falling apart
Chapter 3: Going for Broke: How to turn down money and keep your company (and your soul)
Chapter 4: The Bubble Redux: Battling circumstances beyond your control
Chapter 5: The Game Is Not Over: Getting investors and getting along with your partners
Chapter 6: Coming to America: Chasing the dream—and dealing with the reality
Chapter 7: Go West: Leveraging location and upending our lives
Chapter 8: Growing Up: Going from building a product to building a company—and messing up along the way
Chapter 9: Innocence Lost: From idealist to realist, and the uncomfortable journey in between

Book Details

  • Author:
  • Pages: 224 pages
  • Edition: 1
  • Publication Date: 2014-12-08
  • Publisher:
  • Language: English
  • ISBN-10: 1118980816
  • ISBN-13: 9781118980811

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