Good vs Good: Why the 8 Great Goods Are Behind Every Good (and Bad) Decision (by John C. Beck)


Author(s): John C. Beck

Publisher: North Star Books
Publish date: 2013-01-28
ISBN-10: 0984749144
ISBN-13: 9780984749140
Language: English
Description: If most of us want to be good, how is it that many of us can seem
so bad?
Drawing on the disciplines of brain science, management, moral
philosophy, public policy, and psychology and filled with
original research, surveys, and case studies, Good vs Good
explains how we each prioritize the 8 Great Goods in completely
disparate order. In surveys of over 2000 Americans, 1750 gave a
unique sequence for their Goods. Yet, when we encounter people
with whom we do not share the same prioritization of Goods, our
natural inclination is to resist them and their views.
This resistance leads to boardroom coups, family spats, and
lovers… more…

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