Permanent Innovation (by Langdon Morris)

Author(s): Langdon Morris

Publish date: 2006-09-27
ISBN-10: 1430308869
ISBN-13: 9781430308867
Language: English
Description: Innovation is the process of creating new ideas and turning them
into new business value. Permanent Innovation is the process of
doing it continuously, as a matter of strategy, method, and habit.
It happens in organizations that embrace innovation as a core
value, practice innovation as a core methodology, and produce
innovation as a consistent output. The notion of permanent
innovation may at first be startling, and it may even seem to be a
contradiction. The concept of permanence implies stability and the
absence of change, while the concept of innovation implies
constancy of change and novelty. Combining these two, however,
yields an important… more…

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