Zombie Loyalists: Using Great Service to Create Rabid Fans (by Peter Shankman)


Author(s): Peter Shankman

Publisher: Palgrave Macmillan Trade
Publish date: 2015-01-27
ISBN-10: 1137279664
ISBN-13: 9781137279668
Language: English
Description:
Marketing and PR expert Peter Shankman has been working with the
biggest companies in the world to create what he calls “Zombie
Loyalists,” fervent fans that help companies massively increase
their customer base, brand awareness, and most importantly,
revenue. After all, why should you have to tell the world how
amazing you are if you can have your existing customers do it for
you? Imagine an army of customers who will do your public
relations, marketing and advertising, without being asked, each
and every time they give you their money. These are Zombie
Loyalists. They are ready to buy what you sell, respond to your… more…

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