Intangible Assets and Value Creation (by Juergen H. Daum)


Author(s): Juergen H. Daum

Publisher: Wiley
Publish date: 2002-12-13
ISBN-10: 0470845120
ISBN-13: 9780470845127
Language: English
Description: With the use of practical in-depth case studies and interviews with
leading experts in the field, this book analyses the key elements
in value creation in the new age. It provides practical guidance to
organisations that will allow them to migrate successfully into an
economy that demands new business models.

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