Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else (by Steve Lohr)


Author(s): Steve Lohr

Publisher: HarperBusiness
Publish date: 2015-03-10
ISBN-10: 0062226819
ISBN-13: 9780062226815
Language: English
Description:
Steve Lohr, a technology reporter for the New York
Times, chronicles the rise of Big Data, addressing
cutting-edge business strategies and examining the dark side of a
data-driven world.
Coal, iron ore, and oil were the key productive assets that
fueled the Industrial Revolution. Today, Data is the vital raw
material of the information economy. The explosive abundance of
this digital asset, more than doubling every two years, is
creating a new world of opportunity and challenge.
Data-ism is about this next phase, in which vast, Internet-scale
data sets are used for discovery and prediction in virtually
every field. It… more…

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