Tag Archives: When Digital Becomes Human: The Transformation of Customer Relationships (by Steven Van Belleghem)

When Digital Becomes Human: The Transformation of Customer Relationships (by Steven Van Belleghem)


Author(s): Steven Van Belleghem

Publisher: Kogan Page
Publish date: 2015-04-28
ISBN-10: 0749473231
ISBN-13: 9780749473235
Language: English
Description:
In an age when customers have access to vast amounts of data
about a company, its product and its competitors, customer
experience becomes increasingly important as a sustainable source
of competitive advantage. In a recent global market study, 73% of
respondents stated that even when a company’s digital channels
work perfectly, they still want access to a real person.

Steven Van Belleghem explores and explains the new digital
relationships and offers a strategic guide to combining a
business's two most important assets — its people and its digital
strengths. He shows marketing managers, directors and commercial… more…

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