Tag Archives: Simon & Schuster

A Curious Mind: The Secret to a Bigger Life (by Brian Grazer, Charles Fishman)


Author(s): Brian Grazer, Charles Fishman

Publisher: Simon & Schuster
Publish date: 2015-04-07
ISBN-10: 147673075X
ISBN-13: 9781476730752
Language: English
Description: From Academy Award–winning producer Brian Grazer and acclaimed
business journalist Charles Fishman comes a brilliantly
entertaining peek into the weekly “curiosity conversations” that
have inspired Grazer to create some of America’s favorite and
iconic movies and television shows—from 24 to A Beautiful
Mind.

For decades, film and TV producer Brian Grazer has scheduled a
weekly “curiosity conversation” with an accomplished stranger. From
scientists to spies, and adventurers to business leaders, Grazer
has met with anyone willing to answer his questions for a
few hours. These informal discussions sparked the creative
inspiration behind… more…

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The Commanding Heights: The Battle Between Government and the Marketplace That Is Remaking the Modern World (by Daniel Yergin, Joseph Stanislaw)


Disney War (by James B. Stewart)


Author(s): James B. Stewart

Publisher: Simon & Schuster
Publish date: 2005-02-11
ISBN-10: 0684809931
ISBN-13: 9780684809939
Language: English
Description: No description available

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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) (by David Butler, Linda Tischler)


Author(s): David Butler, Linda Tischler

Publisher: Simon & Schuster
Publish date: 2015-02-10
ISBN-10: 1451671822
ISBN-13: 9781451671827
Language: English
Description: Expert advice from Coca-Cola’s vice president of Innovation and
Entrepreneurship: Learn how Coca-Cola uses design to grow its
business by combining the advantages of scale with the agility to
respond to fast-changing market conditions.

In today’s world, every company is at risk of having a “Kodak
Moment”—watching its industry and the competitive advantages it has
developed over years, even decades, vanish overnight. The reason?
An inability to adapt quickly to new business realities.
Established companies are at risk, but it’s no easier being an
agile startup, because most of those fail due to their inability to
scale. Tomorrow’s… more…

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The Thin Green Line: The Money Secrets of the Super Wealthy (by Paul Sullivan)


Author(s): Paul Sullivan

Publisher: Simon & Schuster
Publish date: 2015-03-10
ISBN-10: 1451687249
ISBN-13: 9781451687248
Language: English
Description: The “Wealth Matters” columnist of The New York Times reveals
the habits, worldviews, and practices that lead to true wealth—and
why it’s more important to be “wealthy” than “rich.”

For the better part of the past decade, Paul Sullivan has written
about and lived among some of the wealthiest people in America. He
has learned how they save, spend, and invest their money; how they
work and rest; how they use their wealth to give their children
educational advantages but not strip them of motivation. He has
also seen how they make horrendous mistakes. Firsthand, Sullivan
knows why some people, even “rich” people, never find true… more…

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Our Kids: The American Dream in Crisis

Editorial Reviews

A groundbreaking examination of the growing inequality gap from the bestselling author of Bowling Alone: why fewer Americans today have the opportunity for upward mobility.

It’s the American dream: get a good education, work hard, buy a house, and achieve prosperity and success. This is the America we believe in—a nation of opportunity, constrained only by ability and effort. But during the last twenty-five years we have seen a disturbing “opportunity gap” emerge. Americans have always believed in equality of opportunity, the idea that all kids, regardless of their family background, should have a decent chance to improve their lot in life. Now, this central tenet of the American dream seems no longer true or at the least, much less true than it was.

Robert Putnam—about whom The Economist said, “his scholarship is wide-ranging, his intelligence luminous, his tone modest, his prose unpretentious and frequently funny”—offers a personal but also authoritative look at this new American crisis. Putnam begins with his high school class of 1959 in Port Clinton, Ohio. By and large the vast majority of those students—“our kids”—went on to lives better than those of their parents. But their children and grandchildren have had harder lives amid diminishing prospects. Putnam tells the tale of lessening opportunity through poignant life stories of rich and poor kids from cities and suburbs across the country, drawing on a formidable body of research done especially for this book.

Our Kids is a rare combination of individual testimony and rigorous evidence. Putnam provides a disturbing account of the American dream that should initiate a deep examination of the future of our country.

Table of Contents

Chapter 1 The American Dream: Myths And Realities
Chapter 2 Families
Chapter 3 Parenting
Chapter 4 Schooling
Chapter 5 Community
Chapter 6 What Is To Be Done?

Book Details

  • Author:
  • Pages: 400 pages
  • Edition: 1
  • Publication Date: 2015-03-10
  • Publisher:
  • Language: English
  • ISBN-10: 1476769893
  • ISBN-13: 9781476769899

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Contagious: Why Things Catch On

Editorial Reviews

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Table of Contents

Chapter 1. Social Currency
Chapter 2. Triggers
Chapter 3. Emotion
Chapter 4. Public
Chapter 5. Practical Value
Chapter 6. Stories

Book Details

  • Author:
  • Pages: 256 pages
  • Edition: 1
  • Publication Date: 2013-03-05
  • Publisher:
  • Language: English
  • ISBN-10: 1451686579
  • ISBN-13: 9781451686579

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Get What’s Yours: The Secrets to Maxing Out Your Social Security

Editorial Reviews

Learn the secrets to maximizing your Social Security benefits and earn up to thousands of dollars more each year with expert advice that you can’t get anywhere else.

Want to know how to navigate the forbidding maze of Social Security and emerge with the highest possible benefits? You could try reading all 2,728 rules of the Social Security system (and the thousands of explanations of these rules), but Kotlikoff, Moeller, and Solman explain Social Security benefits in an easy to understand and user-friendly style. What you don’t know can seriously hurt you: wrong decisions about which Social Security benefits to apply for cost some individual retirees tens of thousands of dollars in lost income every year.

How many retirees or those nearing retirement know about such Social Security options as file and suspend (apply for benefits and then don’t take them)? Or start stop start (start benefits, stop them, then re-start them)? Or—just as important—when and how to use these techniques? Get What’s Yours covers the most frequent benefit scenarios faced by married retired couples, by divorced retirees, by widows and widowers, among others. It explains what to do if you’re a retired parent of dependent children, disabled, or an eligible beneficiary who continues to work, and how to plan wisely before retirement. It addresses the tax consequences of your choices, as well as the financial implications for other investments.

Many personal finance books briefly address Social Security, but none offers the thorough, authoritative, yet conversational analysis found here. You’ve paid all your working life for these benefits. Now, get what’s yours.

Table of Contents

Chapter 1. Getting Paul Nearly $50,000 in Extra Benefits over Tennis
Chapter 2. Life’s Biggest Danger Isn’t Dying, It’s Living
Chapter 3. Social Security—from A to Zzzzzzzz
Chapter 4. Three General Rules to Maximize Your Lifetime Benefits
Chapter 5. Strategies to Follow the Three Rules
Chapter 6. Be Careful Taking Social Security’s Advice
Chapter 7. The Benefits of Not Retiring
Chapter 8. Playing Social Security’s Marital Status Game
Chapter 9. Married with Benefits
Chapter 10. Gay Couples Get to Claim What’s Theirs
Chapter 11. Divorced? Dark Clouds and Silver Linings
Chapter 12. Widowed? Why Social Security Is a Major Women’s Issue
Chapter 13. Never Married or Divorced Too Soon
Chapter 14. Hidden Benefits for the Disabled
Chapter 15. Government Pensions and Windfall Penalties
Chapter 16. 50 Good-News Secrets to Higher Lifetime Benefits
Chapter 17. 25 Bad-News Gotchas That Can Reduce Your Benefits Forever
Chapter 18. Whither Social Security?

Book Details

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Our Kids: The American Dream in Crisis (by Robert D. Putnam)


Author(s): Robert D. Putnam

Publisher: Simon & Schuster
Publish date: 2015-03-10
ISBN-10: 1476769893
ISBN-13: 9781476769899
Language: English
Description: A groundbreaking examination of the growing inequality gap from the
bestselling author of Bowling Alone: why fewer Americans
today have the opportunity for upward mobility.

It’s the American dream: get a good education, work hard, buy a
house, and achieve prosperity and success. This is the America we
believe in—a nation of opportunity, constrained only by ability and
effort. But during the last twenty-five years we have seen a
disturbing “opportunity gap” emerge. Americans have always believed
in equality of opportunity, the idea that all kids, regardless of
their family background, should have a decent chance to improve
their lot in… more…

Read Source: Our Kids: The American Dream in Crisis (by Robert D. Putnam)»