Tag Archives: 7th Edition

Beginning EJB 3, 7th Edition

Targeted at Java and Java EE developers both with and without prior Enterprise JavaBeans (EJB) experience, Beginning EJB 3, Java EE 7 Edition will guide you in building enterprise software based on the latest cross-platform industry standards.  Learn how to use the EJB 3 API to develop powerful, standards-based backend business logic for creating the complex enterprise applications […]

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Marketing Research, 7th Edition

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For undergraduate marketing research courses. The “nuts and bolts” of marketing research. Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Table of Contents

Chapter 1 Introduction to Marketing Research
Chapter 2 The Marketing Research Industry
Chapter 3 The Marketing Research Process and Defining the Problem and Research Objectives
Chapter 4 Research Design
Chapter 5 Secondary Data and Packaged Information
Chapter 6 Qualitative Research Techniques
Chapter 7 Evaluating Survey Data Collection Methods
Chapter 8 Understanding Measurement, Developing Questions, and Designing the Questionnaire
Chapter 9 Selecting the Sample
Chapter 10 Determining the Size of a Sample
Chapter 11 Dealing with Field Work and Data Quality Issues
Chapter 12 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
Chapter 13 Implementing Basic Differences Tests
Chapter 14 Making Use of Associations Tests
Chapter 15 Understanding Regression Analysis Basics
Chapter 16 The Research Report

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Strategic Management, 7th Edition

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Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths …* Over 70 short case studies to provide easily accessible illustrations of strategy in practice * Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline * Emphasis on practice throughout with features to help you turn theory into practice * Major international strategy cases from Europe, Africa, Asia and the Americas * Clear exploration of the key concepts * Comprehensive, logical structure to guide you through this complex subject

Table of Contents

PART 1 Introduction
CHAPTER 1 Strategic management
CHAPTER 2 A review of theory and practice

PART 2 Strategic analysis and purpose
CHAPTER 3 Analysing the strategic environment
CHAPTER 4 Analysing resources and capabilities
CHAPTER 5 Strategy dynamics
CHAPTER 6 Prescriptive purpose delivered through mission, objectives and ethics
CHAPTER 7 Purpose emerging from knowledge, technology and innovation

PART 3 Developing the strategy
CHAPTER 8 Developing business-level strategy options
CHAPTER 9 Developing corporate-level strategy options
CHAPTER 10 Strategy evaluation and development: the prescriptive process
CHAPTER 11 Finding the strategic route forward: mainly emergent approaches
CHAPTER 12 Organisational structure, style and people issues

PART 4 The implementation process
CHAPTER 13 Implementing and controlling the strategic plan
CHAPTER 14 Green strategy and sustainability
CHAPTER 15 Managing strategic change

PART 5 Different strategy contexts and business models
CHAPTER 16 Strategic leadership
CHAPTER 17 Entrepreneurial strategy
CHAPTER 18 Government, public sector and not-for-profit strategies
CHAPTER 19 International expansion and globalisation strategies
CHAPTER 20 Strategy and business models

PART 6 Integrative and longer case studies
HOW TO ANALYSE AND PREPARE STRATEGY CASES

Book Details

  • Author:
  • Pages: 800 pages
  • Edition: 7th Revised edition
  • Publication Date: 2015-01-21
  • Publisher:
  • Language: English
  • ISBN-10: 1292064668
  • ISBN-13: 9781292064666

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Sams Teach Yourself Java in 24 Hours, 7th Edition

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Sams Teach Yourself Java in 24 Hours, Seventh Edition

Covers Java 8 and Android Development

In just 24 lessons of one hour or less, you can learn the fundamentals of Java programming.

In this book’s straightforward, step-by-step approach, each lesson builds on everything that’s come before, helping readers learn Java’s core features and techniques from the ground up.

Friendly, accessible, and conversational, this book offers a practical grounding in the language, without ever becoming overwhelming or intimidating. Full-color figures and clear instructions visually show you how to program with Java.

Popular author Rogers Cadenhead helps you master the skills and technology you need to create desktop and web programs, web services, and even an Android app in Java.

Learn how to…

  • Set up your Java programming environment
  • Write your first working program in just minutes
  • Control program decisions and behavior
  • Store and work with information
  • Build straightforward user interfaces
  • Create interactive web programs
  • Use threading to build more responsive programs
  • Read and write files and XML data
  • Master best practices for object-oriented programming
  • Create flexible, interoperable web services with JAX-WS
  • Use Java to create an Android app
  • Expand your skills with closures, the powerful new capability introduced in Java 8

Table of Contents

PART I: Getting Started
Chapter 1 Becoming a Programmer
Chapter 2 Writing Your First Program
Chapter 3 Vacationing in Java
Chapter 4 Understanding How Java Programs Work

PART II: Learning the Basics of Programming
Chapter 5 Storing and Changing Information in a Program
Chapter 6 Using Strings to Communicate
Chapter 7 Using Conditional Tests to Make Decisions
Chapter 8 Repeating an Action with Loops

PART III: Working with Information in New Ways
Chapter 9 Storing Information with Arrays
Chapter 10 Creating Your First Object
Chapter 11 Describing What Your Object Is Like
Chapter 12 Making the Most of Existing Objects

PART IV: Programming a Graphical User Interface
Chapter 13 Building a Simple User Interface
Chapter 14 Laying Out a User Interface
Chapter 15 Responding to User Input
Chapter 16 Building a Complex User Interface

PART V: Moving into Advanced Topics
Chapter 17 Storing Objects in Data Structures
Chapter 18 Handling Errors in a Program
Chapter 19 Creating a Threaded Program
Chapter 20 Using Inner Classes and Closures
Chapter 21 Reading and Writing Files
Chapter 22 Creating Web Services with JAX-WS
Chapter 23 Creating Java2D Graphics
Chapter 24 Writing Android Apps

Appendix A Using the NetBeans Integrated Development Environment
Appendix B Where to Go from Here: Java Resources
Appendix C This Book’s Website
Appendix D Setting Up an Android Development Environment

Book Details

  • Author:
  • Pages: 450 pages
  • Edition: 7
  • Publication Date: 2014-05-30
  • Publisher:
  • Language: English
  • ISBN-10: 0672337029
  • ISBN-13: 9780672337024

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Handbook of Energy Engineering, 7th Edition

With new chapters on electrical system optimization and ISO 50001, this edition covers the latest updates to codes and standards in the energy industry. It includes chapters on energy economic analysis, energy auditing, waste heat recovery, utility system optimization, HVAC, cogeneration, control systems, energy management, compressed air system optimization and financing energy projects. This reference […]

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Econometric Analysis, 7th Edition

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Econometric Analysis  serves as a bridge between an introduction to the field of econometrics and the professional literature for  social scientists and other professionals in the field of social sciences, focusing on applied econometrics and theoretical background. This book provides a broad survey of the field of econometrics that allows the reader to move from here to practice in one or more specialized areas. At the same time, the reader will gain an appreciation of the common foundation of all the fields presented and use the tools they employ.

Table of Contents

PART I: The Linear Regression Model
CHAPTER 1 Econometrics
CHAPTER 2 The Linear Regression Model
CHAPTER 3 Least Squares
CHAPTER 4 The Least Squares Estimator
CHAPTER 5 Hypothesis Tests and Model Selection
CHAPTER 6 Functional Form and Structural Change
CHAPTER 7 Nonlinear, Semiparametric, and Nonparametric Regression Models
CHAPTER 8 Endogeneity and Instrumental Variable Estimation

PART II: Generalized Regression Model and Equation Systems
CHAPTER 9 The Generalized Regression Model and Heteroscedasticity
CHAPTER 10 Systems of Equations
CHAPTER 11 Models for Panel Data

PART III: Estimation Methodology
CHAPTER 12 Estimation Frameworks in Econometrics
CHAPTER 13 Minimum Distance Estimation and the Generalized Method of Moments
CHAPTER 14 Maximum Likelihood Estimation
CHAPTER 15 Simulation-Based Estimation and Inference and Random Parameter Models
CHAPTER 16 Bayesian Estimation and Inference

PART IV: Cross Sections, Panel Data, and Microeconometrics
CHAPTER 17 Discrete Choice
CHAPTER 18 Discrete Choices and Event Counts
CHAPTER 19 Limited Dependent Variables—Truncation, Censoring, and Sample Selection
PART V: Time Series and Macroeconometrics
CHAPTER 20 Serial Correlation
CHAPTER 21 Nonstationary Data

PART VI: Appendices
Appendix A: Matrix Algebra
Appendix B: Probability and Distribution Theory
Appendix C: Estimation and Inference
Appendix D: Large-Sample Distribution Theory
Appendix E: Computation and Optimization
Appendix F: Data Sets Used in Applications

Book Details

  • Author:
  • Pages: 1232 pages
  • Edition: 7
  • Publication Date: 2011-02-13
  • Publisher:
  • Language: English
  • ISBN-10: 0131395386
  • ISBN-13: 9780131395381

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iPad For Dummies, 7th Edition

iPad For Dummies, 7th Edition

This new edition of iPad For Dummies covers all the latest tips and tricks to getting the most out of your iPad, presented in a straightforward-but-fun language that has defined the For Dummies brand for more than twenty years. Clear instructions get you started with the basics, like setting up your iPad, mastering the multi-touch interface, and synching your data. Next, you’ll discover how to work in the iCloud, set up iTunes on your iPad, browse the Internet, send and receive e-mails, text with iMessage, download apps from the App Store, making video calls with FaceTime, work with Siri, import pictures, get organized with Reminders, find your way with Maps, and so much more. Written in plain English and complemented with full-color photographs that bring the information to life, iPad For Dummies helps even the most techno-phobic readers understand and master the iPad’s myriad capabilities. Whether you’re looking to curl up with a good iBook, stay connected on social media, capture photos and videos—or anything in between—everything you need is at your fingertips.
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C++ For Dummies, 7th Edition

The best-selling C++ For Dummies book makes C++ easier! C++ For Dummies, 7 th Edition is the best-selling C++ guide on the market, fully revised for the 2014 update. With over 60% new content, this updated guide reflects the new standards, and includes a new Big Data focus that highlights the use of C++ among […]

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International Business Law and Its Environment, 7th Edition

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International business law doesn’t have to be a mystery. With its unique thematic approach, INTERNATIONAL BUSINESS LAW AND ITS ENVIRONMENT, 7e, enables you to learn public and private law issues quickly and easily. From intellectual property to direct foreign investment, this student-friendly text explains issues in ways you can understand. Known for its current, comprehensive, and accurate coverage, the text balances the legal challenges of doing business in developing and nonmarket-economy countries with the economic and political issues that commonly arise. It also focuses on the transactional aspects of international business as well as on the legal, cultural, political, and economic environment affecting managerial decision making on a global scale. Packed with real-world examples, the text emphasizes ethics issues throughout, incorporates cutting-edge cases, and includes a companion Website that helps you maximize your study time.

Table of Contents

Part One: The Legal Environment Of International Business
Chapter One: Introduction To International Business
Chapter Two: International Law And The World’S Legal Systems
Chapter Three: Resolving International Commercial Disputes

Part Two: International Sales, Credits, And The Commercial Transaction
Chapter Four: Sales Contracts And Excuses For Nonperformance
Chapter Five: The Documentary Sale And Terms Of Trade
Chapter Six: The Carriage Of Goods And The Liability Of Air And Sea Carriers
Chapter Seven: Bank Collections, Trade Finance, And Letters Of Credit

Part Three: International And U.S. Trade Law
Chapter Eight: National Lawmaking Powers And The Regulation Of U.S. Trade
Chapter Nine: Gatt Law And The World Trade Organization: Basic Principles
Chapter Ten Laws Governing Access To Foreign Markets
Chapter Eleven: Regulating Import Competition And Unfair Trade
Chapter Twelve: Imports, Customs, And Tariff Law
Chapter Thirteen: The Regulation Of Exports
Chapter Fourteen: North American Free Trade Law
Chapter Fifteen: The European Union And Other Regional Trade Areas

Part Four: Regulation Of The International Marketplace
Chapter Sixteen: International Marketing Law: Sales Representatives, Advertising, And Ethical Issues
Chapter Seventeen: Licensing Agreements And The Protection Of Intellectual Property Rights
Chapter Eighteen: Host-Country Regulation: Corporate Law, Taxation, And Currency Risk
Chapter Nineteen: Nationalization, Expropriation, And Privatization
Chapter Twenty: Labor And Employment Discrimination Law
Chapter Twenty-One: Environmental Law
Chapter Twenty-Two: Regulating The Competitive Environment

Appendicx A United Nations Convention On Contracts For The International Sale Of Goods

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