Tag Archives: 6th Edition

CompTIA Network+ All-In-One Exam Guide (Exam N10-006), 6th Edition

From Mike Meyers, the #1 name in CompTIA training and exam preparation, a thorough revision of his bestselling exam guide―updated to cover the 2015 release of the CompTIA Network+ exam. Get complete coverage of all the CompTIA Network+ exam objectives inside this comprehensive resource. Written by the leading expert on CompTIA certification and training, Mike […]

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International Business, 6th Edition

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A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

Table of Contents

Part One: The World of International Business
Chapter 1: Regional and Global Strategy
Chapter 2: The Multinational Enterprise
Chapter 3: The Triad and International Business

Part Two: The Environment of International Business
Chapter 4: International Politics
Chapter 5: International Culture
Chapter 6: International Trade
Chapter 7: International Financial Markets and Institutions

Part Three: International Business Strategies
Chapter 8: Multinational Strategy
Chapter 9: Organizing Strategy
Chapter 10: Corporate Strategy and National Competitiveness
Chapter 11: Innovation, Entrepreneurship, and “Born Global” Firms

Part Four: Functional Area Strategies
Chapter 12: Production Strategy
Chapter 13: Marketing Strategy
Chapter 14: Human Resource Management Strategy
Chapter 15: Political Risk and Negotiation Strategy
Chapter 16: International Financial Management

Part Five: Regional Strategies
Chapter 17: European Union
Chapter 18: Japan
Chapter 19: North America
Chapter 20: Emerging Economies
Chapter 21: China
Chapter 22: Corporate Ethics and the Natural Environment

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Global Marketing, 6th Edition

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The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications.

  • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking.
  • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment.
  • Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald’s accompany every chapter and are available at www.pearsoned.co.uk/hollensen.
  • Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models.

Table of Contents

Part I: The decision whether to internationalize
Chapter 1: Global marketing in the firm
Chapter 2: Initiation of internationalization
Chapter 3: Internationalization theories
Chapter 4: Development of the firm’s international competitiveness

Part II: Deciding which markets to enter
Chapter 5: Global marketing research
Chapter 6: The political and economic environment
Chapter 7: The sociocultural environment
Chapter 8: The international market selection process

Part III: Market entry strategies
Chapter 9: Some approaches to the choice of entry mode
Chapter 10: Export modes
Chapter 11: Intermediate entry modes
Chapter 12: Hierarchical modes
Chapter 13: International sourcing decisions and the role of the subsupplier

Part IV: Designing the global marketing programme
Chapter 14: Product decisions
Chapter 15: Pricing decisions and terms of doing business
Chapter 16: Distribution decisions
Chapter 17: Communication decisions (promotion strategies

Part V: Implementing and coordinating the global marketing programme
Chapter 18: Cross-cultural sales negotiations
Chapter 19: Organization and control of the global marketing programme

Book Details

  • Author:
  • Pages: 840 pages
  • Edition: 6
  • Publication Date: 2013-12-28
  • Publisher:
  • Language: English
  • ISBN-10: 027377316X
  • ISBN-13: 9780273773160

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Sams Teach Yourself iOS 8 Application Development in 24 Hours, 6th Edition

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In just 24 sessions of one hour each, learn how to build powerful applications for today’s hottest handheld devices: the iPhone and iPad! Using this book’s straightforward, step-by-step approach, you’ll master every skill and technology you need, from setting up your iOS development environment to building great user interfaces, sensing motion to writing multitasking applications. Each lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success!

  • Step-by-step instructions carefully walk you through the most common iOS development tasks.
  • Quizzes and Exercises help you test your knowledge.
  • By the Way notes present interesting information related to the discussion.
  • Did You Know? tips show you easier ways to perform tasks.
  • Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.

John Ray is currently serving as the Director of the Office of Research Information Systems at the Ohio State University. His many books include Using TCP/IP: Special Edition, Maximum Mac OS X Security, Mac OS X Unleashed, Teach Yourself Dreamweaver MX in 21 Days, and Sams Teach Yourself iOS 7 Application Development in 24 Hours.

Printed in full color–figures and code appear as they do in Xcode

  • Covers iOS 8 and up
  • Learn to navigate the Xcode 6.x development environment
  • Prepare your system and iDevice for efficient development
  • Get started quickly with Apple’s new language: Swift
  • Test code using the new iOS Playground
  • Understand the Model-View-Controller (MVC) development pattern
  • Visually design and code interfaces using Xcode Storyboards, Segues, Exits, Image Slicing, and the iOS Object Library
  • Use Auto Layout and Size Classes to adapt to different screen sizes and orientations
  • Build advanced UIs with Tables, Split Views, Navigation Controllers, and more
  • Read and write preferences and data, and create System Settings plug-ins
  • Use the iOS media playback and recording capabilities
  • Take photos and manipulate graphics with Core Image
  • Sense motion, orientation, and location with the accelerometer, gyroscope, and GPS
  • Integrate online services using Twitter, Facebook, Email, Web Views, and Apple Maps
  • Create universal applications that run on both the iPhone and iPad
  • Write background-aware multitasking applications
  • Trace, debug, and monitor your applications as they run

Table of Contents

Hour 1 Preparing Your System and iDevice for Development
Hour 2 Introduction to Xcode and the iOS Simulator
Hour 3 Discovering Swift and the iOS Playground
Hour 4 Inside Cocoa Touch
Hour 5 Exploring Interface Builder
Hour 6 Model-View-Controller Application Design
Hour 7 Working with Text, Keyboards, and Buttons
Hour 8 Handling Images, Animation, Sliders, and Steppers
Hour 9 Using Advanced Interface Objects and Views
Hour 10 Getting the User’s Attention
Hour 11 Implementing Multiple Scenes and Popovers
Hour 12 Making Choices with Toolbars and Pickers
Hour 13 Advanced Storyboards Using Navigation and Tab Bar Controllers
Hour 14 Navigating Information Using Table Views and Split View Controllers
Hour 15 Reading and Writing Application Data
Hour 16 Building Responsive User Interfaces
Hour 17 Using Advanced Touches and Gestures
Hour 18 Sensing Orientation and Motion
Hour 19 Working with Rich Media
Hour 20 Interacting with Other iOS Services
Hour 21 Implementing Location Services
Hour 22 Building Background-Ready Applications
Hour 23 Building Universal Applications
Hour 24 Application Tracing, Monitoring, and Debugging

Book Details

  • Author:
  • Pages: 928 pages
  • Edition: 6
  • Publication Date: 2015-04-24
  • Publisher:
  • Language: English
  • ISBN-10: 0672337231
  • ISBN-13: 9780672337239

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Aerodynamics for Engineers, 6th Edition

Revised to reflect the technological advances and modern application in Aerodynamics, the Sixth Edition of Aerodynamics for Engineers merges fundamental fluid mechanics, experimental techniques, and computational fluid dynamics techniques to build a solid foundation for readers in aerodynamic applications from low-speed through hypersonic flight. It presents a background discussion of each topic followed by a […]

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Sams Teach Yourself Java in 24 Hours, 6th Edition

Editorial Reviews

Covering Java 7 and Android Development

In just 24 lessons of one hour or less, you can learn how to create Java applications. Using a straightforward, step-by-step approach, popular author Rogers Cadenhead helps you master the skills and technology you need to create desktop and web programs, web services, and even an Android app in Java.

Full-color figures and clear step-by-step instructions visually show you how to program with Java.

Quizzes and Exercises at the end of each chapter help you test your knowledge.

Notes, Tips, and Cautions provide related information, advice, and warnings.

Learn how to…

  • Set up your Java programming environment
  • Write your first working program in just minutes
  • Control program decisions and behavior
  • Store and work with information
  • Build straightforward user interfaces
  • Create interactive web programs
  • Use threading to build more responsive programs
  • Read and write files and XML data
  • Master best practices for object-oriented programming
  • Create flexible, interoperable web services with JAX-WS
  • Use Java to create an Android app

Table of Contents

PART I: Getting Started
HOUR 1: Becoming a Programmer
HOUR 2: Writing Your First Program
HOUR 3: Vacationing in Java
HOUR 4: Understanding How Java Programs Work

PART II: Learning the Basics of Programming
HOUR 5: Storing and Changing Information in a Program
HOUR 6: Using Strings to Communicate
HOUR 7: Using Conditional Tests to Make Decisions
HOUR 8: Repeating an Action with Loops

PART III: Working with Information in New Ways
HOUR 9: Storing Information with Arrays
HOUR 10: Creating Your First Object
HOUR 11: Describing What Your Object Is Like
HOUR 12: Making the Most of Existing Objects

PART IV: Programming a Graphical User Interface
HOUR 13: Building a Simple User Interface
HOUR 14: Laying Out a User Interface
HOUR 15: Responding to User Input
HOUR 16: Building a Complex User Interface

PART V: Moving into Advanced Topics
HOUR 17: Creating Interactive Web Programs
HOUR 18: Handling Errors in a Program
HOUR 19: Creating a Threaded Program
HOUR 20: Reading and Writing Files

PART VI: Writing Internet Applications
HOUR 21: Reading and Writing XML Data
HOUR 22: Creating Web Services with JAX-WS
HOUR 23: Creating Java2D Graphics
HOUR 24: Writing Android Apps

PART VII: Appendixes
APPENDIX A: Using the NetBeans Integrated Development Environment
APPENDIX B: Where to Go from Here: Java Resources
APPENDIX C: This Book’s Website
APPENDIX D: Setting Up an Android Development Environment

Book Details

  • Author:
  • Pages: 432 pages
  • Edition: 6
  • Publication Date: 2011-10-31
  • Publisher:
  • Language: English
  • ISBN-10: 0672335751
  • ISBN-13: 9780672335754

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A+ Guide to Computer Hardware: Computer Hardware Ebook, 6th Edition

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This book contain all computer hardware information including All computes parts and information about latest computer hardware..also this book teach you HOW TO ASSEMBLE THE COMPUTER TOO.

Table of Contents

CHAPTER 1 First Look at Computer Parts and Tools
CHAPTER 2 Working Inside a Computer
CHAPTER 3 All About Motherboards
CHAPTER 4 Supporting Processors and Upgrading Memory
CHAPTER 5 Supporting Hard Drives
CHAPTER 6 Supporting I/O and Storage Devices
CHAPTER 7 Satisfying Customer Needs
CHAPTER 8 Troubleshooting Hardware Problems
CHAPTER 9 Connecting to and Setting Up a Network
CHAPTER 10 Networking Types, Devices, and Cabling
CHAPTER 11 Supporting Notebooks
CHAPTER 12 Supporting Printers

Book Details

  • Author:
  • Pages: 750 pages
  • Edition: 6
  • Publication Date: 2015-04-28
  • Publisher:
  • Language: English
  • ISBN-10: B00WTMV0V0

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Structural Concrete: Theory and Design, 6th Edition

The most up to date structural concrete text, with the latest ACI revisionsStructural Concrete is the bestselling text on concrete structural design and analysis, providing the latest information and clear explanation in an easy to understand style. Newly updated to reflect the latest ACI 318-14 code, this sixth edition emphasizes a conceptual understanding of the […]

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Law & Ethics in the Business Environment, 6th Edition

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Modern business is full of ethical dilemmas and snares. But LAW AND ETHICS IN THE BUSINESS ENVIRONMENT, 6e, equips you with the tools and practice you need to effectively handle the ethical issues you will likely face as a manager. Offering a unique interdisciplinary blend of theory and practical applications, LAW AND ETHICS combines up-to-the-minute issues in business ethics with the latest in case law. A refreshing change from the rote learning of many texts, LAW and ETHICS includes contemporary readings, current cases, historical quotes, chapter problems, chapter projects, and Internet-based assignments. A wealth of interactive projects–including role plays, mock trials, mock hearings, debates, roundtables, and negations–gives you hands-on experience grappling with real-life ethical dilemmas. The text also includes insightful case and end-of-chapter questions that help sharpen your critical-thinking skills. LAW AND ETHICS IN THE BUSINESS ENVIRONMENT, 6e, empowers you with the skills needed to make difficult ethical decisions–and ultimately become a better business leader.

Table of Contents

Chapter 1 Law, Ethics, Business: An Introduction
Chapter 2 The Duty of Loyalty: Whistleblowing
Chapter 3 Privacy and Technology
Chapter 4 Valuing Diversity: Stereotyping Vs. Inclusion
Chapter 5 Workers Rights As Human Rights: Health and Safety in the Workplace
Chapter 6 Sustainable Economies: Global Environmental Protection
Chapter 7 Marketing and Technology: Choice and Manipulation
Chapter 8 Risk Allocation: Products Liability
Chapter 9 Ownership and Creativity: Intellectual Property

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Understanding Computers in a Changing Society, 6th Edition

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Understanding Computers in a Changing Society gives your students a classic introduction to computer concepts with a modern twist! Known for its emphasis on basic computer concepts and societal issues, this text makes concepts relevant to today’s career-focused students and has increased emphasis on mobile computing and related issues such as mobile commerce and mobile security.

Table of Contents

Chapter 1: Introduction to the World of Computers
Chapter 2: A Closer Look at Hardware and Software
Chapter 3: The Internet and the World Wide Web
Chapter 4: Network and Internet Security
Chapter 5: Computer Security and Privacy
Chapter 6: Intellectual Property Rights and Ethics
Chapter 7: Health, Access, and the Environment
Chapter 8: Emerging Technologies

Book Details

  • Author:
  • Pages: 376 pages
  • Edition: 6
  • Publication Date: 2014-02-25
  • Publisher:
  • Language: English
  • ISBN-10: 1285767713
  • ISBN-13: 9781285767710

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