Tag Archives: 5th Edition

Professional Web Design: Techniques and Templates, 5th Edition

Editorial Reviews

If you are a web designer, or are on your way to becoming one, you know the importance of staying up-to-date with the latest tools, techniques, and trends of the business. Learning CSS technology and continually improving your design and developer skills are essential elements of your success. In this fifth edition of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, popular author and web developer Clint Eccher teaches beginning to intermediate web designers, through case studies and helpful tips and techniques, how to create attractive, fast, and efficient websites. In addition to the helpful instruction, readers will also have access to more than 200 completely customizable design templates. Eccher covers essential topics, from understanding how web development works today to working with clients, enhancing usability, understanding graphics, and much more. The included case studies cover a variety of requirements and design types. Get up to speed, and up to date, with modern web design–get PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, FIFTH EDITION.

Table of Contents

Chapter 1 Overview of Web Development Today
Chapter 2 Designing for the Past, Present, and Future
Chapter 3 Things to Consider Before Beginning
Chapter 4 Enhancing Usability
Chapter 5 Gathering Requirements and Creating a Comp
Chapter 6 What Is Needed to Build Mortised Sites
Chapter 7 Understanding Graphics
Chapter 8 Creating CSS Designs
Chapter 9 Case Study: Low-Content CSS Design
Chapter 10 Case Study: Medium-Content CSS Design
Chapter 11 Case Study: High-Content CSS Design
Chapter 12 Case Study: Full-Height Three-Column Layout
Chapter 13 Case Study: Background-Based Design
Chapter 14 Case Study: A CSS Form
Chapter 15 Tips and Techniques
Chapter 16 Customizing the Designs Included in This Book
Chapter 17 Templates Included Online

Book Details

  • Author:
  • Pages: 688 pages
  • Edition: 5
  • Publication Date: 2014-07-09
  • Publisher:
  • Language: English
  • ISBN-10: 1305257529
  • ISBN-13: 9781305257528

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Principles of Direct Database & Digital Marketing, 5th Edition

Editorial Reviews

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

Table of Contents

Part 1: Introducing direct and digital marketing
Chapter 1: What is direct and digital marketing?
Chapter 2: The database

Part 2: Using direct marketing to analyse the marketing situation
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing

Part 3: Setting objectives and strategies within direct marketing
Chapter 5: Direct marketing objectives and strategies
Chapter 6: The strategic influences on direct and digital marketing
Chapter 7: Relationship marketing and CRM
Chapter 8: Digital marketing and the Internet
Chapter 9: Social media

Part 4: Direct marketing implementation and control
Chaptrt 10: Offers and incentives in direct marketing
Chapter 11: Direct marketing media
Chapter 12: Acquisition media
Chapter 13: Creative practice and consumer behaviour in direct marketing
Chapter 14: Testing, budgeting and research in direct marketing
Chapter 15: Legal impacts on direct, database and digital marketing

Book Details

  • Author:
  • Pages: 557 pages
  • Edition: 5
  • Publication Date: 2014-03-17
  • Publisher:
  • Language: English
  • ISBN-10: 0273756508
  • ISBN-13: 9780273756507

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Teach Yourself Electricity and Electronics, 5th Edition

In Teach Yourself Electricity and Electronics, Fifth Edition, a master teacher provides step-by-step lessons in electricity and electronics fundamentals and applications. Detailed illustrations, practical examples, and hundreds of test questions make it easy to learn the material quickly. This fully revised resource starts with the basics and takes you through advanced applications, such as communications […]

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Beginning JavaScript, 5th Edition

Beginning JavaScript, 5th Edition

Beginning JavaScript 5th Edition shows you how to work effectively with JavaScript frameworks, functions, and modern browsers, and teaches more effective coding practices using HTML5. This new edition has been extensively updated to reflect the way JavaScript is most commonly used today, introducing you to the latest tools and techniques available to JavaScript developers. Coverage includes modern coding practices using HTML5 markup, the JSON data format, DOM APIs, the jQuery framework, and more. Exercises with solutions provide plenty of opportunity to practice, and the companion website offers downloadable code for all examples given in the book.
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SPSS for Introductory and Intermediate Statistics, 5th Edition

Editorial Reviews

Designed to help readers analyze and interpret research data using IBM SPSS, this user-friendly book shows readers how to choose the appropriate statistic based on the design; perform intermediate statistics, including multivariate statistics; interpret output; and write about the results. The book reviews research designs and how to assess the accuracy and reliability of data; how to determine whether data meet the assumptions of statistical tests; how to calculate and interpret effect sizes for intermediate statistics, including odds ratios for logistic analysis; how to compute and interpret post-hoc power; and an overview of basic statistics for those who need a review. Unique chapters on multilevel linear modeling; multivariate analysis of variance (MANOVA); assessing reliability of data; multiple imputation; mediation, moderation, and canonical correlation; and factor analysis are provided. SPSS syntax with output is included for those who prefer this format.

The new edition features:

  • IBM SPSS version 22; although the book can be used with most older and newer versions
  • New discusiion of intraclass correlations (Ch. 3)
  • Expanded discussion of effect sizes that includes confidence intervals of effect sizes (ch.5)
  • New information on part and partial correlations and how they are interpreted and a new discussion on backward elimination, another useful multiple regression method (Ch. 6)
  • New chapter on how to use a variable as a mediator or a moderator (ch. 7)
  • Revised chapter on multilevel and hierarchical linear modeling (ch. 12)
  • A new chapter (ch. 13) on multiple imputation that demonstrates how to deal with missing data
  • Updated web resources for instructors including PowerPoint slides and answers to interpretation questions and extra problems and for students, data sets, chapter outlines, and study guides.

IBM SPSS for Intermediate Statistics, Fifth Edition

provides helpful teaching tools:

  • all of the key SPSS windows needed to perform the analyses
  • outputs with call-out boxes to highlight key points
  • interpretation sections and questions to help students better understand and interpret the output
  • extra problems with realistic data sets for practice using intermediate statistics
  • Appendices on how to get started with SPSS, write research questions, and basic statistics.

An ideal supplement for courses in either intermediate/advanced statistics or research methods taught in departments of psychology, education, and other social, behavioral, and health sciences. This book is also appreciated by researchers in these areas looking for a handy reference for SPSS

Table of Contents

Chapter 1 Introduction
Chapter 2 Data Coding And Exploratory Analysis (Eda)
Chapter 3 Several Measures Of Reliability
Chapter 4 Exploratory Factor Analysis And Principal Components Analysis
Chapter 5 Selecting And Interpreting Inferential Statistics
Chapter 6 Multiple Regression
Chapter 7 Mediation, Moderation, And Canonical Correlation
Chapter 8 Logistic Regression And Discriminant Analysis
Chapter 9 Factorial Anova And Ancova
Chapter 10 Repeated-Measures And Mixed Anovas
Chapter 11 Multivariate Analysis Of Variance (Manova)
Chapter 12 Multilevel Linear Modeling/Hierarchical Linear Modeling
Chapter 13 Missing Data And Multiple Imputation

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Sams Teach Yourself iOS 7 Application Development in 24 Hours, 5th Edition

Editorial Reviews

Figures and code appear as they do in Xcode 5.x

Covers iOS 7, Xcode 5.x, iPhone, iPad, and More!

Additional files and updates available online

In just 24 sessions of one hour each, learn how to build powerful applications for today’s hottest handheld devices: the iPhone and iPad! Using this book’s straightforward, step-by-step approach, you’ll master every skill and technology you need, from setting up your iOS development environment to building great user interfaces, sensing motion to writing multitasking applications. Each lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success!

Step-by-step instructions carefully walk you through the most common iOS development tasks.

Quizzes and Exercises at the end of each chapter help you test your knowledge.

By the Way notes present interesting information related to the discussion.

Did You Know? tips offer advice or show you easier ways to perform tasks.

Watch Out! cautions alert you to possible problems and give you advice on how to avoid them.

Printed in full color—figures and code appear as they do in Xcode

  • Covers iOS 7 and up
  • Learn to navigate the Xcode 5.x development environment
  • Prepare your system and iDevice for efficient development
  • Get started quickly with Apple’s Objective-C and Cocoa Touch
  • Understand the Model-View-Controller (MVC) development pattern
  • Visually design and code interfaces using Xcode Storyboards, Segues, Exits, Image Slicing, and the iOS Object Library
  • Use Auto Layout to adapt to different screen sizes, orientations, and iOS versions
  • Build advanced UIs with Tables, Split Views, Navigation Controllers, and more
  • Read and write preferences and data, and create System Settings plug-ins
  • Use the iOS media playback and recording capabilities
  • Take photos and manipulate graphics with Core Image
  • Sense motion, orientation, and location with the accelerometer, gyroscope, and GPS
  • Integrate online services using Twitter, Facebook, Email, Web Views, and Apple Maps
  • Create universal applications that run on both the iPhone and iPad
  • Write background-aware multitasking applications using the latest iOS 7 techniques
  • Trace, debug, and monitor your applications as they run

Table of Contents

HOUR 1: Preparing Your System and iDevice for Development
HOUR 2: Introduction to Xcode and the iOS Simulator
HOUR 3: Discovering Objective-C: The Language of Apple Platforms
HOUR 4: Inside Cocoa Touch
HOUR 5: Exploring Interface Builder
HOUR 6: Model-View-Controller Application Design
HOUR 7: Working with Text, Keyboards, and Buttons
HOUR 8: Handling Images, Animation, Sliders, and Steppers
HOUR 9: Using Advanced Interface Objects and Views
HOUR 10: Getting the User’s Attention
HOUR 11: Implementing Multiple Scenes and Popovers
HOUR 12: Making Choices with Toolbars and Pickers
HOUR 13: Advanced Storyboards Using Navigation and Tab Bar Controllers
HOUR 14: Navigating Information Using Table Views and Split View Controllers
HOUR 15: Reading and Writing Application Data
HOUR 16: Building Responsive and Backward-Compatible User Interfaces
HOUR 17: Using Advanced Touches and Gestures
HOUR 18: Sensing Orientation and Motion
HOUR 19: Working with Rich Media
HOUR 20: Interacting with Other iOS Services
HOUR 21: Implementing Location Services
HOUR 22: Building Background-Ready Applications
HOUR 23: Building Universal Applications
HOUR 24: Application Tracing, Monitoring, and Debugging

Book Details

  • Author:
  • Pages: 880 pages
  • Edition: 5
  • Publication Date: 2014-01-24
  • Publisher:
  • Language: English
  • ISBN-10: 0672337061
  • ISBN-13: 9780672337062

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Microelectronic Circuit Design, 5th Edition

Richard Jaeger and Travis Blalock present a balanced coverage of analog and digital circuits; students will develop a comprehensive understanding of the basic techniques of modern electronic circuit design, analog and digital, discrete and integrated. A broad spectrum of topics are included in Microelectronic Circuit Design which gives the professor the option to easily select […]

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Construction Contracts: Law and Management, 5th Edition

Editorial Reviews

The fifth edition of this bestselling textbook has been thoroughly revised to provide the most up-to-date and comprehensive coverage of the legislation, administration and management of construction contracts. It now includes comparisons of working with JCT, NEC3, and FIDIC contracts throughout.

Introducing this topic at the core of construction law and management, this book provides students with a one-stop reference on construction contracts. Significant new material covers:

  • procurement
  • tendering
  • developments in dispute settlement
  • commentary on all key legislation, case law and contract amendments

In line with new thinking in construction management research, this authoritative guide is essential reading for every construction undergraduate and an extremely useful source of reference for practitioners.

Table of Contents

Chapter 1 UK construction sector context
Chapter 2 Roles and relationships
Chapter 3 General contracting
Chapter 4 Design-build
Chapter 5 Construction management
Chapter 6 Collaborative contracting
Chapter 7 Risk allocation and procurement decisions
Chapter 8 Contract choice
Chapter 9 Tendering and contract formation
Chapter 10 Liability in contract and tort
Chapter 11 Contractor’s obligations
Chapter 12 Employer’s obligations
Chapter 13 Responsibility for design
Chapter 14 Time
Chapter 15 Payment
Chapter 16 Contractors’ delay and disruption costs
Chapter 17 Insurance and bonds
Chapter 18 Role of the contract administrator
Chapter 19 Sub-contracts
Chapter 20 Financial remedies for breach of contract
Chapter 21 Defective buildings and subsequent owners
Chapter 22 Suspension and termination of contracts
Chapter 23 Non-adversarial dispute resolution
Chapter 24 Adversarial dispute resolution

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Cocoa Programming for OS X: The Big Nerd Ranch Guide, 5th Edition

Editorial Reviews

Covering the bulk of what you need to know to develop full-featured applications for OS X, this edition is updated for OS X Yosemite (10.10),  Xcode 6, and Swift. Written in an engaging tutorial style and class-tested for clarity and accuracy, it is an invaluable resource for any Mac programmer. The authors introduce the two most commonly used Mac developer tools: Xcode and Instruments. They also cover the Swift language, basic application architecture, and the major design patterns of Cocoa. Examples are illustrated with exemplary code, written in the idioms of the Cocoa community, to show you how Mac programs should be written.

After reading this book, you will know enough to understand and utilize Apple’s online documentation for your own unique needs. And you will know enough to write your own stylish code.

Table of Contents

Chapter 1. Let’s Get Started
Chapter 2. Swift Types
Chapter 3. Structures and Classes
Chapter 4. Memory Management
Chapter 5. Controls
Chapter 6. Delegation
Chapter 7. Working with Table Views
Chapter 8. KVC, KVO, and Bindings
Chapter 9. NSArrayController
Chapter 10. Formatters and Validation
Chapter 11. NSUndoManager
Chapter 12. Archiving
Chapter 13. Basic Core Data
Chapter 14. User Defaults
Chapter 15. Alerts and Closures
Chapter 16. Using Notifications
Chapter 17. NSView and Drawing
Chapter 18. Mouse Events
Chapter 19. Keyboard Events
Chapter 20. Drawing Text with Attributes
Chapter 21. Pasteboards and Nil-Targeted Actions
Chapter 22. Drag-and-Drop
Chapter 23. NSTimer
Chapter 24. Sheets
Chapter 25. Auto Layout
Chapter 26. Localization and Bundles
Chapter 27. Printing
Chapter 28. Web Services
Chapter 29. Unit Testing
Chapter 30. View Controllers
Chapter 31. View Swapping and Custom Container View Controllers
Chapter 32. Storyboards
Chapter 33. Core Animation
Chapter 34. Concurrency
Chapter 35. NSTask
Chapter 36. Distributing Your App
Chapter 37. Afterword

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Facebook Marketing For Dummies, 5th Edition

Facebook Marketing For Dummies, 5th Edition

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you’ll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.
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