Tag Archives: 3rd Edition

Beginning T-SQL, 3rd Edition

Beginning T-SQL is a performance-oriented introduction to the T-SQL language underlying the Microsoft SQL Server database engine. T-SQL is essential in writing SQL statements to get data into and out of a database. T-SQL is the foundation for business logic embedded in the database in the form of stored procedures and functions. Beginning T-SQL starts […]

This book was posted on BookDL. Download free at Beginning T-SQL, 3rd Edition.


Read Source: Beginning T-SQL, 3rd Edition»

Global Marketing Management, 3rd Edition

Editorial Reviews

Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today’s rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It also discusses how to analyze and solve management problems in global operations.

The third edition addresses such key contemporary issues as climate change and sustainable development, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. Authors Kiefer Lee and Steve Carter examine the implications of these issues and consider how they may be applied to the management of global marketing programs. The Companion Website offers numerous resources for students and instructors.

Table of Contents

PART ONE: Understanding the Global Marketing Environment
Chapter 1: Changes and New Challenges
Chapter 2: The Global Marketing Environment
Chapter 3: Understanding Globalization
Chapter 4: Understanding Global Cultures and Buyer Behaviour
Chapter 5: Understanding Social, Ethical, and Ecological Aspects of Market Planning
Chapter 6: Opportunity Analysis and Selection of Markets

PART TWO: The Development of Global Marketing Strategies
Chapter 7: Market Entry Strategies
Chapter 8: Creating, Developing, and Maintaining Competitive Advantage
Chapter 9: Product and Brand Management
Chapter 10: Global Services Marketing
Chapter 11: Management of Global Communications
Chapter 12: Managing Supply Chain and Distribution
Chapter 13: Managing Global Marketing Relationships
Chapter 14: Global Pricing and Terms of Access

PART THREE: Implementing and Coordinating Global Marketing Operations
Chapter 15: Sales Force Management and Negotiation
Chapter 16: Organizing and Controlling Global Marketing Operations

Book Details

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post Global Marketing Management, 3rd Edition appeared first on Fox eBook.

Read Source: Global Marketing Management, 3rd Edition»

Marketing Research: Tools and Techniques, 3rd Edition

Editorial Reviews

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.

The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject.

The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers:

For students:
Multiple choice questions
Questionnaire wizard
Online version of Market Researcher’s Toolbox
Link to clips of author summarising contents of each chapter on YouTube
Web links

For registered adopters of the text:
PowerPoint presentation
Illustrations from the book

Table of Contents

Part 1 Research preparation
Chapter 1 Introduction to marketing research
Chapter 2 Planning research

Part 2 Data collection
Chapter 3 Secondary data
Chapter 4 Primary data
Chapter 5 Sampling
Chapter 6 Questionnaires and topic guides
Chapter 7 Qualitative research
Chapter 8 Quantitative research

Part 3 Analysis and communication
Chapter 9 Analysis
Chapter 10 Reporting and presentation

Part 4 Marketing research contexts
Chapter 11 Business-to-business research
Chapter 12 International research
Chapter 13 Audience and advertising research
Chapter 14 Web metrics

Book Details

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post Marketing Research: Tools and Techniques, 3rd Edition appeared first on Fox eBook.

Read Source: Marketing Research: Tools and Techniques, 3rd Edition»

iOS 8 for Programmers: An App-Driven Approach with Swift, 3rd Edition

Editorial Reviews

The professional programmer’s Deitel® guide to iPhone® and iPad® app development using iOS® 8, Swift™, Xcode® 6, and Cocoa Touch®

Billions of apps have been downloaded from Apple’s App Store! This book gives you everything you’ll need to start developing great iOS 8 apps quickly using Swift–Apple’s programming language of the future. You’ll also learn what makes a great app and how to publish your apps in the App Store. The book uses an app-driven approach–each new technology is discussed in the context of seven fully tested iOS 8 apps, complete with syntax shading, code highlighting, code walkthroughs and sample outputs. Apps you’ll develop include:

  • Welcome App
  • Cannon Game
  • Tip Calculator
  • Doodlz
  • Twitter® Searches
  • Address Book
  • Flag Quiz

Practical, Example-Rich Coverage of

  • iOS® 8, XCode® 6, Swift
  • Object-Oriented Programming with Swift and Cocoa Touch®
  • UI Design, Storyboards, Auto Layout, Outlets, Outlet Collections, Actions
  • View Controllers, Views, View Animations
  • Event Handling, Multi-Touch
  • Single View, Master-Detail, Game Templates
  • Accessibility, Internationalization
  • Core Data Database Access
  • User Defaults, iCloud Key—Value Storage
  • Social Framework Sharing
  • SpriteKit Game Programming: Animation, Graphics, Physics, Collision Detection
  • Accelerometer and Motion Event Handling
  • Grand Central Dispatch
  • App Store, Pricing, Monetization and more.

IMPORTANT NOTE ABOUT XCODE AND SWIFT: With Xcode 6.3 and Swift 1.2, Apple introduced several changes in Swift that affect the book’s source code. Please visit www.deitel.com/books/iOS8FP1 for updated source code. The changes do not affect Xcode 6.2 users. You can download Xcode 6.2 from developer.apple.com/downloads/index.action (you’ll have to log in with your Apple developer account to see the list of downloads).

Visit www.deitel.com

  • Download code examples
  • For information on Deitel’s Dive Into® Series programming training courses delivered at organizations worldwide visit www.deitel.com/training or write to deitel@deitel.com
  • Join the Deitel social networking communities on Facebook® at facebook.com/DeitelFan, Twitter® at @deitel, Google+ at google.com/+DeitelFan, LinkedIn® at bit.ly/DeitelLinkedIn, YouTube™ at youtube.com/user/DeitelTV and subscribe to the Deitel® Buzz Online e-mail newsletter at www.deitel.com/newsletter/subscribe.html

About This Book

Sales of iOS devices and app downloads have been explosive. The first-generation iPhone sold 6.1 million units in its initial five quarters of availability (bit.ly/iPhoneGen1l). The iPhone 6 and iPhone 6 Plus, released in September 2014, sold over 10 million combined in their first weekend of availability (bit.ly/FirstiPhone6Weekend). iPad sales are equally impressive. The first generation iPad, launched in April 2010, sold 3 million units in its first 80 days of availability (bit.ly/iPadGen1). In just the first quarter of 2014, Apple sold a record 26 million iPads (bit.ly/iPad2014Q1). At the time of this writing, there were over 1.2 million apps in the App Store (bit.ly/iOSApps2014) and more than 75 billion apps have been downloaded!

This book presents leading-edge computing technologies for professional software developers. At the heart of the book is the Deitel “app-driven approach”– a variant of Deitel’s live-code approach–concepts are presented in the context of complete working iOS apps, rather than using code snippets. The introduction and app test drives at the beginning of each chapter show one or more sample executions. The book’s source code is available at: www.deitel.com/books/iOS8FP1.

You’ll quickly learn everything you need to start building iOS 8 apps–beginning with a test-drive of the Tip Calculator app in Chapter 1, then building your first apps in Chapter 2 with visual programming and in Chapter 3 with Swift. By the time you reach Chapter 9, you’ll be ready to create your own apps for submission to the App Store. We’ll overview the submission process, including uploading your apps, deciding whether to sell your apps or offer them for free, and marketing them using in-app advertising, social media, Internet public relations and more.

Table of Contents

Chapter 1 Introduction to iOS 8 App Development and Swift
Chapter 2 Welcome App
Chapter 3 Tip Calculator App
Chapter 4 Twitter? Searches App
Chapter 5 Flag Quiz App
Chapter 6 Cannon Game App
Chapter 7 Doodlz App
Chapter 8 Address Book App
Chapter 9 App Store and App Business Issues

Book Details

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post iOS 8 for Programmers: An App-Driven Approach with Swift, 3rd Edition appeared first on Fox eBook.

Read Source: iOS 8 for Programmers: An App-Driven Approach with Swift, 3rd Edition»

Pro Java 8 Programming, 3rd Edition

Editorial Reviews

Pro Java 8 Programming covers the core Java development kit and the finer points of the core standard edition (SE) and development kit version 8. You’ll discover the particulars of working with the Java language and APIs to develop applications in many different contexts.

You will also delve into more advanced topics like lambda expressions, closures, new i/o (NIO.2), enums, generics, XML, metadata and the Swing APIs for GUI design and development. By the end of the book, you’ll be fully prepared to take advantage of Java’s ease of development, and able to create powerful, sophisticated Java applications.

What you’ll learn

  • How to use and design your own libraries, classes and methods
  • How to use the new lambda expressions, closures, stream API and more
  • How to use the new thread and I/O APIs for today’s Java applications that must perform at enterprise and parallel scales
  • How to use the improved collections APIs
  • How to build a better Java UI/UX using layout managers, Swing’s JTable and JTree APIs, cut-and-paste, and drag-and-drop
  • How to use Java Database Connectivity (JDBC) to connect and integrate with various MySQL, Oracle, and NoSQL databases
  • How to work with internationalization, localization and more
  • How to effectively use XML and add annotations to your Java applications and more

Who this book is for

This book is for experienced Java programmers or developers looking to further refine or add to their skills and knowledge base.

Table of Contents

Chapter 1. Going Inside Java 8
Chapter 2. Designing Libraries, Classes, and Methods
Chapter 3. Lambda Expressions and Closures
Chapter 4. Using Threads in Your Applications
Chapter 5. Using Stream APIs and Collections
Chapter 6. Using Layout Managers
Chapter 7. Using Swing’s JTable
Chapter 8. Using Swing’s JTree
Chapter 9. Adding Cut-and-Paste Functionality
Chapter 10. Adding Drag-and-Drop Functionality
Chapter 11. Printing
Chapter 12. Introducing Java Database Connectivity (JDBC)
Chapter 13. Internationalizing Your Applications
Chapter 14. Using XML
Chapter 15. Adding Annotations

Book Details

  • Author:
  • Pages: 708 pages
  • Edition: 3
  • Publication Date: 2015-05-27
  • Publisher:
  • Language: English
  • ISBN-10: 1484206428
  • ISBN-13: 9781484206423

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post Pro Java 8 Programming, 3rd Edition appeared first on Fox eBook.

Read Source: Pro Java 8 Programming, 3rd Edition»

Apache Solr 4 Enterprise Search Server, 3rd Edition

Editorial Reviews

If you are a developer who wants to learn how to get the most out of Solr in your applications, whether you are new to the field of search or have used Solr but don t know everything or simply want a good reference, this book is ideal for you. It would be helpful to have some familiarity with basic programming concepts, but no prior experience is required.

Table of Contents

Chapter 1. Quick Starting Solr
Chapter 2. Schema Design
Chapter 3. Text Analysis
Chapter 4. Indexing Data
Chapter 5. Searching
Chapter 6. Search Relevancy
Chapter 7. Faceting
Chapter 8. Search Components
Chapter 9. Integrating Solr
Chapter 10. Scaling Solr
Chapter 11. Deployment

Book Details

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post Apache Solr 4 Enterprise Search Server, 3rd Edition appeared first on Fox eBook.

Read Source: Apache Solr 4 Enterprise Search Server, 3rd Edition»

WordPress 24-Hour Trainer, 3rd Edition

Editorial Reviews

The easy, self-paced guide to the powerful WordPress platform WordPress 24-Hour Trainer, 3rd Edition provides a comprehensive, unique book-and-video package that focuses on the practical, everyday tasks you will face when creating and maintaining WordPress websites.

This easy-to-use, friendly guide will show you how to create and edit pages, integrate your site with social media, keep your site secure, make content more search engine friendly to help drive website traffic, troubleshoot the most common WordPress issues, and much more.

This updated edition of WordPress 24-Hour Trainer covers the latest features of WordPress 4.0 and 4.1 in an easy-to-use format:

  • Fully-illustrated guides to key tasks you’ll need to perform with WordPress.
  • At the end of each lesson a list of related plugins you can install to make WordPress an even more powerful tool.
  • Step-by-step guides at the end of lessons to help you practice what you just learned.
  • Videos that show you first hand some of the concepts in each lesson.

WordPress 24-Hour Trainer, 3rd Edition is your perfect real-world guide to fully leveraging this powerful platform.

Table of Contents

Section I: Before You Start
Lesson 1: Thinking Like WordPress
Lesson 2: Planning Your Site for WordPress

Section II: Firing Up WordPress
Lesson 3: Installing WordPress
Lesson 4: Admin Area Overview
Lesson 5: Basic Admin Settings

Section III: Working with Written Content
Lesson 6: Adding a New Post: An Overview
Lesson 7: Working with Text in the Content Editor
Lesson 8: Basic Post Screen Functions
Lesson 9: Advanced Post Functions
Lesson 10: Adding a New Page

Section IV: Working with Media Content
Lesson 11: The Basics of Adding Media Files
Lesson 12: The Media Uploader Window
Lesson 13: Working with Images in the Content Editor
Lesson 14: Using the WordPress Image Editor
Lesson 15: Working with WordPress Image Galleries
Lesson 16: Adding Video and Audio
Lesson 17: Adding Documents

Section V: Managing Your Content
Lesson 18: Managing Posts and Pages
Lesson 19: Managing Media Files
Lesson 20: Managing Post Categories and Tags
Lesson 21: Managing Widgets and Menus

Section VI: Making Your Site Social
Lesson 22: Connecting To Social Media
Lesson 23: Managing Comments
Lesson 24: Bringing in Content from Other Sites
Lesson 25: Connecting by E-mail
Lesson 26: Managing Multiple Site Users

Section VII: Choosing and Customizing Themes
Lesson 27: Overview of WordPress Themes
Lesson 28: Theme Installation and Basic Customization
Lesson 29: Advanced Design Customization

Section VIII: Becoming Search Engine Friendly
Lesson 30: Optimizing Your Content
Lesson 31: Optimizing Behind the Scenes

Section IX: Maintenance and Security
Lesson 32: Keeping Up to Date
Lesson 33: Keeping Backups
Lesson 34: Keeping Your Site Secure

Section X: Adding Functionality Using Plugins
Lesson 35: Installing and Activating Plugins
Lesson 36: More Plugin Suggestions

Section XI: References
Appendix: Troubleshooting WordPress

Book Details

  • Author:
  • Pages: 456 pages
  • Edition: 3
  • Publication Date: 2015-03-30
  • Publisher:
  • Language: English
  • ISBN-10: 1118995600
  • ISBN-13: 9781118995600

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post WordPress 24-Hour Trainer, 3rd Edition appeared first on Fox eBook.

Read Source: WordPress 24-Hour Trainer, 3rd Edition»

More iPhone Development with Objective-C, 3rd Edition

Editorial Reviews

If you are looking to extend your iOS programming skills beyond the basics then More iPhone Development with Objective-C is for you. Authors Dave Mark, Jayant Varma, Jeff LaMarche, Alex Horovitz, and Kevin Kim explain concepts as only they can—with code snippets you can customize and use, as you like, in your own apps.

More iPhone Development with Objective-C is an independent companion to Beginning iPhone Development with Objective-C. That is, it is a perfect second book, but it is also a great book for those looking to improve their skills who have already programmed for iOS. In particular it includes a series of chapters devoted to Core Data, the standard for Apple persistence. The authors carefully step through each Core Data concept and show techniques and tips specifically for writing larger apps—offering a breadth of coverage you won’t find anywhere else.

More iPhone Development with Objective-C covers a variety of other topics, including Multipeer Connectivity’s relatively simple Bluetooth/WiFi peer-to-peer model, MapKit, and media library access and playback so that your applications can utilize media on your users’ computer. You’ll also find coverage of Interface Builder, Live Previews and Custom Controls and some advanced techniques for debugging your applications. The book is filled with useful topics that will bring your programs up-to-date with the new functionality built into iOS.

What you’ll learn

  • How to embed maps with Map Kit and use in-application email
  • How to access a user’s iPod music library and integrate music into apps
  • Working with data from the web and the cloud, including Apple’s iCloud
  • Using the Camera to integrate into your apps, scan and create barcodes
  • Live previews from Interface Builder to create custom components and frameworks

Who this book is for

This book serves as a complementary book to More iOS 6 Development: Further Explorations of the iOS SDK and is suitable for those aspiring app developers new to iPad app development. Prior Objective-C programming experience would be helpful, but not required.

Table of Contents

Chapter 1: Here We Go Round Again
Chapter 2: Core Data, What, Why and How
Chapter 3: A Super Start
Chapter 4: The Devil in the Detail View
Chapter 5: Preparing for Change: Migrations and Versioning
Chapter 6: Custom Managed Objects
Chapter 7: Relationships, Fetched Properties, and Expressions
Chapter 8: Behind Every iCloud
Chapter 9: Peer-to-Peer Over Bluetooth Using Multipeer Connectivity
Chapter 10: MapKit
Chapter 11: Messaging: Mail, Social, and iMessage
Chapter 12: Media Library Access and Playback
Chapter 13: Lights, Camera and Action
Chapter 14: Interface Builder and Storyboards
Chapter 15: Unit Testing, Debugging, and Instruments
Chapter 16: The Road Goes Ever On

Book Details

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post More iPhone Development with Objective-C, 3rd Edition appeared first on Fox eBook.

Read Source: More iPhone Development with Objective-C, 3rd Edition»

Advanced Metaprogramming in Classic C++, 3rd Edition

Editorial Reviews

Advanced Metaprogramming in Classic C++ offers a detailed look into C++ template metaprogramming (TMP); TMP is presented in the book as a set of techniques that will bring a new style in C++ and making it exceptionally clear and efficient. The book deals with language aspects, design patterns, examples and applications (seen as case studies). Special emphasis is put on small reusable techniques that will improve the quality of daily work.

The book teaches metaprogramming using Classic C++, that is, not using the two newer standards. This is done to maximize compatibility and clearly illustrate the technique, enabling the reader to comprehend difficult material without the burdens of compiler errors, and other unnecessary complexities and enabling a much more intense treatment of the subject. In so doing, all subsequent additions to the C++ language are fully compatible with the code in this book and users familiar with them can leverage the techniiques introduced in C++ XX to make the patterns in this book even more powerful. There is a chapter though that discusses issues regarding the two newer standards.

What makes the book exceptional is the level of understanding of the concepts involved imparted by the author. This is not just a rote overview of metaprogramming. You will truly understand difficult topics like static assertions, how to write metafunctions, overload resolution, lambda expressions, and many others. More than that, you will work through them with practical examples guided by the author’s frank explanations. This book requires you to think and to learn and to understand the language so that you can program at a higher level.

What you’ll learn

  • What templates and the small object toolkit are, and how to use them
  • How to do overload resolution
  • How to do metaprogramming with interfaces, algorithms, functors and refactoring
  • How to work with code generators
  • What is opaque type principle and how to use it
  • How to work with debugging templates and more
  • A chapter devoted to issues surrounding C++0x and C++14

Who this book is for

This book is for experienced C++ programmers who want to learn more.

Table of Contents

PART 1: #include Chapter 1: Templates
Chapter 2: Small Object Toolkit

PART 2: #include
Chapter 3: Static Programming
Chapter 4: Overload Resolution
Chapter 5: Interfaces
Chapter 6: Algorithms
Chapter 7: Code Generators
Chapter 8: Functors
Chapter 9: The Opaque Type Principle

PART 3: #include
Chapter 10: Refactoring
Chapter 11: Debugging Templates
Chapter 12: C++0x

APPENDIX A: Exercises
APPENDIX B: Bibliography

Book Details

  • Author:
  • Pages: 572 pages
  • Edition: 3
  • Publication Date: 2015-04-29
  • Publisher:
  • Language: English
  • ISBN-10: 1484210115
  • ISBN-13: 9781484210116

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post Advanced Metaprogramming in Classic C++, 3rd Edition appeared first on Fox eBook.

Read Source: Advanced Metaprogramming in Classic C++, 3rd Edition»

CISSP Practice Exams, 3rd Edition

Editorial Reviews

Don’t Let the Real Test Be Your First Test!

Fully updated throughout and featuring new question types, this self-study tool contains more than 1250 realistic practice exam questions covering all 10 CISSP exam domains developed by the International Information Systems Security Certification Consortium (ISC)2. To aid in your understanding of the material, in-depth explanations of both the correct and incorrect answers are provided for every question. Designed to help you pass the exam, this is the perfect companion to CISSP All-in-One Exam Guide.

Covers all 10 CISSP domains:

  • Information security governance and risk management
  • Access control
  • Security architecture and design
  • Physical (environmental) security
  • Telecommunications and network security
  • Cryptography
  • Business continuity and disaster recovery planning
  • Legal, regulations, investigations, and compliance
  • Software development security
  • Operations security

Electronic content includes:

  • Test engine that provides full-length practice exams and customized quizzes by exam domains
  • 1000+ multiple-choice practice exam questions
  • NEW hotspot and drag & drop practice exam questions
  • 30 hours of audio training
  • PDF copy of the book

Table of Contents

Chapter 1 Information Security Governance and Risk Management
Chapter 2 Access Control
Chapter 3 Security Architecture and Design
Chapter 4 Physical and Environmental Security
Chapter 5 Telecommunications and Network Security
Chapter 6 Cryptography
Chapter 7 Business Continuity and Disaster Recovery
Chapter 8 Legal, Regulations, Investigations, and Compliance
Chapter 9 Software Development Security
Chapter 10 Security Operations
Appendix A About the Hotspot and Drag-and-Drop Questions
Appendix B About the Download

Book Details

Book Preview

Click to Look Inside This eBook: Browse Sample Pages

PDF eBook Free Download

Note: There is a file embedded within this post, please visit this post to download the file.

The post CISSP Practice Exams, 3rd Edition appeared first on Fox eBook.

Read Source: CISSP Practice Exams, 3rd Edition»