Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight (by Colin Strong)


Author(s): Colin Strong

Publisher: Kogan Page
Publish date: 2015-03-28
ISBN-10: 0749472111
ISBN-13: 9780749472115
Language: English
Description:
Between tweets, likes, comments, blogs, videos and images,
today’s customer is estimated to generate 2.5 quintillion bytes
of data per day. How can marketers utilize the ever-increasing
amount of data to better understand and interact with their
customers?
 
This book offers advice on how to interpret and incorporate data
into an organization’s overall marketing strategy. It is designed
to help marketers improve customer relationships, enhance the
targeting of their marketing efforts, align marketing activities
with ultimate goals and objectives, and gain insight into the
effectiveness of marketing campaigns and… more…

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